Want to see Marvin in action?

Schedule a call and learn how to organize, analyze, and act on customer knowledge today.

Request A Demo

By submitting your information, you agree to HeyMarvin’s Privacy Policy.  You can opt out anytime.

Cookies and privacy

We use cookies to improve user experience, enhance site navigation, analyze site usage, and assist in our marketing efforts. For these reasons, we may share your site usage data with our social media, advertising, and analytics partners. By clicking “I understand,“ you agree to our website's cookie use as described in our Privacy Policy.

Preferences
I understandDecline
Manage Consent Preferences by Category
Essentials
Always active

Necessary for the site to function. Always On.

Used for targeted advertising.

Remembers your preferences and provides enhanced features.

Measures usage and improves your experience.

Reject AllAccept All
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
AI is changing UX in healthcare (and beyond)
Find out how
See the Marvin platform in action → 3 minute demo video
Use case
UX Research
Design products your users love — faster
Enterprise
Make winning decisions with secure, actionable user-centric insights
UX Designer
Unlock deeper user understanding and design with confidence
Product Manager
Actionable user research to build better products
See the Marvin platform in action → 3 minute demo video
Product
Marvin Overview
All your research. All your feedback. One platform.
Deep Research
Raw data to in-depth insights in minutes.
AI Moderated Interviewer
Scale in-depth interviews without a human moderator
Ask AI
Make strategic decisions with instant customer insights
AI Research Assistant
Cut your research time in half with AI-powered workflows
Research Repository
Centralized repository of all your user interviews tagged and searchable
Qualitative Analysis
Uncover user insights at scale with a research analyst that never sleeps
Tagging & Live Notes
Easy and extensive tagging for qualitative data analysis
Survey Insights
Automate user research survey analysis with AI and save tons of time
Integrations
Connect the tools you already use: unlock insights, share instantly
See the Marvin platform in action → 3 minute demo video
Resources
Marvin Library
All your research. All your feedback. One platform
Blog
Scale in-depth interviews without a human moderator
Events
Make strategic decisions with instant customer insights
E-Books
Cut your research time in half with AI-powered workflows
See the Marvin platform in action → 3 minute demo video
Customers
Pricing
LoginGet demoSign up
Get demo
Articles
Author

Indhuja Lal

Indhuja Lal is a product marketing manager at HeyMarvin, a UX research repository that simplifies research & makes it easier to build products your customers love. She loves creating content that connects people with products that simplify their lives.

More Articles By

Indhuja

Marvin Insights & Updates
Make Your Research Actionable and Impactful with Marvin and Dscout
December 10, 2025
Marvin Insights & Updates
Keep up the Research Momentum: Fall'25 Updates
October 29, 2025
AI in Research
How AI Will Transform the Research Tech Stack in 2026
October 23, 2025
Product Research
6 Data-Backed Plays for PMs To Win Every Roadmap Debate
September 24, 2025
UX Design
Design with Certainty: 5 Evidence-Based Workflows for UX Designers
September 26, 2025
Marvin Insights & Updates
Connect Your Tools, Refine Your Reports: What’s New in Marvin This Month
September 4, 2025
AI in Research
Research at Scale: A Fintech Leader’s Playbook for Driving Business Impact
September 2, 2025
AI in Research
AI-Driven Qualitative Research: Tools, Benefits, and Use Cases
August 11, 2025
Research Methods
Gestalt Principles Examples in Real Life - Discover Their Impact
July 30, 2025
UX Leadership
Qualitative Metrics - How UX Teams Use Them to Win
August 1, 2025
UX Leadership
How to prove research impact with AI: 4 key takeaways for UX research leaders
August 22, 2025
Customer Experience
Essential Customer Experience Metrics to Improve Engagement
July 26, 2025
Product Research
Product Feedback: Methods, Tools & Tips to Make It Useful
July 26, 2025
Research Ops
16 Must-Ask Concept Testing Questions Before You Launch
July 24, 2025
Customer Experience
Customer Experience ROI - Tips to Measure and Improve Metrics
July 30, 2025
Research Methods
Concept Testing in UX - How to Do It Right Every Time
July 24, 2025
Marvin Insights & Updates
Connect, Analyze, Influence: What’s New in Marvin This Summer
July 29, 2025
Research Methods
What Is Automated Survey Analysis? Benefits, Tools, and More
July 13, 2025
Research Methods
6 Methods of Qualitative Consumer Research (with Examples)
July 13, 2025
UX Leadership
User Insights - Complete Guide to Smarter Decisions
June 30, 2025
UX Design
What Is a UX Workflow? A Practical Breakdown
June 22, 2025
UX Leadership
Making Sense of the Laws of UX and How to Apply Them
June 23, 2025
Marvin Insights & Updates
Unlock Research Flexibility: Marvin’s June Roundup
June 26, 2025
Research Methods
Atomic Research - How the Best Product Teams Use It
June 19, 2025
UX Design
Healthcare UX: Key Principles, Challenges & Real Benefits
June 19, 2025
AI in Research
AI Tagging in UX Research - A Smarter Way to Analyze Qualitative Data
June 11, 2025
Research Ops
Content Tagging for Better UX - Complete Beginner’s Guide
June 11, 2025
Research Ops
Top UX Research Methods - Uncovered for Faster Insights
June 6, 2025
UX Leadership
UX Strategy - What Top Designers Do Differently
June 6, 2025
Research Ops
How to Build an Effective UX Research Workflow for Maximum Impact
June 6, 2025
Research Methods
Mastering Thick Description in Qualitative Research (with Examples)
May 28, 2025
Marvin Insights & Updates
Scale Qualitative Research 1000X: Marvin’s Spring Roundup
May 30, 2025
Data Analysis
Types of Thematic Analysis - Discover the Best Method
May 29, 2025
Data Analysis
Content Analysis vs. Thematic Analysis Explained with Examples
May 27, 2025
Research Methods
Semi-Structured Interviews: Techniques, Examples & Challenges
May 23, 2025
Research Methods
Saturation in Qualitative Research - Key Insights
May 27, 2025
Data Analysis
AI Thematic Analysis: Benefits, Tools, and Techniques Explained
May 23, 2025
Data Analysis
How to Conduct Thematic Analysis in Qualitative Research
May 16, 2025
Research Methods
Purposive Sampling Explained - Methods & Real Examples
May 16, 2025
Research Methods
All About Qualitative Research Coding - Complete Guide
May 16, 2025
Market Research
8 Benefits of Using Qualitative Market Research Explained
May 23, 2025
Customer Experience
Digital Customer Journey: Examples & Best Practices
April 30, 2025
Research Methods
Why Is Validity Important in Research? Key Insights
April 30, 2025
Research Methods
5 Card Sorting Examples for Smarter UX Design
May 1, 2025
Research Methods
Tree Testing vs. Card Sorting - Which One Should You Use?
April 25, 2025
Research Tools
10 Best Card Sorting Tools for UX Design Success
April 24, 2025
Research Methods
7 Advantages of Qualitative Research - What Makes It So Effective
April 24, 2025
Research Tools
Omnichannel Testing: How It Works, Examples, & Best Tools
April 24, 2025
UX Design
Why UX Design Strategy Is Important for Higher Conversions
April 24, 2025
Research Methods
Member Checking in Qualitative Research: A Complete Guide
April 24, 2025
Research Methods
Stratified vs. Cluster Sampling - A Complete Comparison Guide
April 24, 2025
Research Tools
Research Collaboration Software: What to Know Before You Buy
April 8, 2025
Customer Experience
Customer Feedback Analysis: Tools, Strategies, and Best Tips
April 8, 2025
Research Tools
How to Create a Product Feedback Loop: Types, Software & FAQs
April 9, 2025
Research Methods
Idea Screening Explained: Methods, Tools, and Strategies
April 8, 2025
Research Methods
Transferability in Qualitative Research: Unlock Key Insights
March 21, 2025
Research Methods
What Is a Good Sample Size for Qualitative Research - Answered
March 21, 2025
Research Methods
Dependability in Qualitative Research - Key Strategies for Accuracy
March 21, 2025
Research Methods
Confirmability in Qualitative Research - How to Ensure Trustworthiness
March 21, 2025
Research Methods
Pros and Cons of Quantitative Research - Key Insights
March 21, 2025
UX Leadership
Building a Culture Where Research Will Thrive
March 26, 2025
Marvin Insights & Updates
Introducing Marvin deep research: Get automated insights
March 12, 2025
UX Design
Design Cycle: Benefits, Stages, Challenges & Best Practices
March 10, 2025
AI in Research
How to Accelerate Your Research Impact with AI
March 10, 2025
UX Leadership
Beyond Team Structure: Why a Centralized Research View is Essential
March 20, 2025
UX Design
Circular Design in UX - Transform Your Approach
March 5, 2025
Research Methods
Quantitative UX Research: Methods, Challenges, and Pro Tips
March 10, 2025
Research Tools
Top 7 Dovetail Alternatives: Affordable & Feature-Rich Options
March 2, 2025
Research Methods
Qualitative Observation Examples - Discover Real-Life Insights
March 6, 2025
Research Methods
7 Qualitative Research Examples (Methods + FAQs Answered)
March 5, 2025
Research Tools
Discover Top Sites Like UserTesting - Better Alternatives
March 5, 2025
UX Design
SaaS UX Design - How to Create Seamless Experiences
February 24, 2025
UX Design
UX Best Practices - Tips, Tricks, and Strategies You Need
February 24, 2025
Research Tools
How to Transcribe an Interview: Software, Tips & Techniques
February 7, 2025
AI in Research
AI Research Assistant: Benefits, Use Cases, and Key Features
March 6, 2025
Customer Experience
6 Top Voice of Customer Frameworks (+ How to Create One)
February 7, 2025
Research Methods
Top 8 Usability Testing Methods You Must Try (+ Examples)
February 7, 2025
Product Research
What is Actionable Feedback and How to Implement It (Guide)
February 7, 2025
Product Research
Developing Product Principles (Why and How To)
February 7, 2025
Research Ops
How to Conduct Research with Limited Resources: Playbook for 2025
February 5, 2025
Research Tools
Qualitative Usability Testing: Methods, Tools, and Benefits
January 30, 2025
Research Tools
Voice of Customer (VoC) Metrics: Methods and Tools Explained
January 30, 2025
Research Tools
Persona Mapping Explained: Tools, Techniques, and More
January 30, 2025
Research Methods
How to Create a Qualitative Research Codebook (with Example)
January 29, 2025
Customer Experience
Simplifying VoC Research: Methods, Tools & Best Practices
January 29, 2025
Marvin Insights & Updates
Making Research Easier: Marvin’s January Roundup
January 23, 2025
Research Methods
How to Conduct Remote User Testing: Step-by-Step Guide
January 16, 2025
Research Methods
UX Testing Methods: From Basics to Advanced Techniques
January 20, 2025
Research Methods
Affinity Mapping UX - Simplify Your Research and Design Process
January 16, 2025
UX Leadership
The Dos and Don'ts of User Research in 2025
January 13, 2025
AI in Research
All About AI Persona - Create Dynamic User Personas with Machine Learning
January 13, 2025
Research Ops
Research Ops: The Key to Better User Insights
December 31, 2024
Product Research
Product Discovery Techniques: Benefits, Challenges, and Tools
December 20, 2024
Research Ops
UX Research Report Explained: Writing Tips, Example, and More
December 20, 2024

Marvin. Your guide to customer understanding.

Be the first to know what's new in Marvin.

By submitting your information, you agree to HeyMarvin's Privacy Policy. You can opt out anytime.

Thanks! We'll get back to you.
Oops! Something went wrong while submitting the form.

By submitting your information, you agree to HeyMarvin's Privacy Policy. You can opt out anytime.

Subscribe
Thanks! We'll get back to you.
Oops! Something went wrong while submitting the form.
Equafin Inc. 2026
Use cases
UX ResearcherUX DesignerProduct ManagerEnterprise
Product
AI Moderated InterviewerAsk AIAI Research AssistantResearch RepositoryQualitative AnalysisTagging and NotesSurvey Insights
Integrations
Other Features
LibraryEbooksBlogEventsSecurity
Company
About UsContact UsPricingCustomers
Terms
Terms of ServicePrivacy PolicySub-Processors List