Guesswork has no place in product development. That said, collecting product feedback only helps if you do it right. When your surveying is half-baked, you lose touch with your users’ needs and end up with a product that belly-flops. Or nose-dives. In…
Conducting interviews and gathering insights from research is the fun part. Figuring out how to use all that data? Not so much. But that’s…
Survey data should be a goldmine of insights. But when you first dive in, it’s more of a swamp. You’ve got heaps of ratings,…
It’s not enough to talk with your customers. You want them to share honest opinions you can bring back to your team, so you…
You are bombarded with new data from dozens of sources daily, such as interviews, surveys, social media posts, and feedback calls. Extracting accurate insights and making decisions can be overwhelming, but it…
Hi there! In the age of AI, when everything can now be built, designed, and shipped at unprecedented speed, what is an organization’s true differentiator? Deep customer understanding. Comprehensive customer research is…
Research tech leader is poised for continued expansion with SaaS veteran Bill Munroe joining the executive team…
When users hesitate, click the wrong thing, or abandon a flow altogether, something’s off. More often than not, a UX law is being quietly broken. This guide walks you through the laws…
The UX research process can feel daunting, but with a strategic approach, each step builds on the last. A good UX workflow allows your UX team to follow a hierarchy when creating…
You’ve probably heard of atomic habits, the small actions that lead to a big change. Atomic research works the same way. You don’t need massive studies to get valuable feedback. It suffices…
Designing UX in healthcare is never just about user interfaces. You’re handling people’s health, safety, and emotions. The line between helpful and harmful can be razor-thin. In this guide, we explore why…
Have you ever felt overwhelmed by a large amount of qualitative data? A structured tagging strategy can help you make sense of it. Learn more in our guide: Tagging might have a…
With the growing volume of images and data being produced and shared online, manual tagging has become time-consuming and almost impossible. That’s why AI tagging is gaining interest. But how do you…
A winning UX strategy leads to products that are easy to use and hard to quit. This strategy ties user insights to business goals and turns design decisions into measurable results. But…