Research repository tools are central hubs for collecting, storing and analyzing user data. So what happens when you don’t have one? Let us illustrate: A business leader asks a researcher what users…
Discover how to leverage the ever-expanding universe of productivity tools to supercharge your market research efforts.…
Google Glass. Segway. Why did these promising products fail? They didn’t bother trying to understand what their customers or users really needed using product feedback tools. A grave mistake. A constant feedback…
Companies are finally recognizing the importance of UX. However, it can’t seem to shed one label — UX consumes far too much time and resources. Not anymore: AI is revolutionizing the UX…
Amazon, Microsoft, and Uber use UX survey tools to continuously gather customer feedback. Collecting and analyzing user data helps improve the user experience on their platforms. Collecting customer feedback has been around…
Historically, researchers uncovered insights about tools that people need. However, not many thought of the tools that researchers need. Until now. UX research tools are here to help! Applications that significantly improve…
Not too long ago, qualitative research was a slow process, and sharing the results was a challenging task. Now, AI qualitative research has changed the landscape. AI can spot patterns across massive…
UX product teams and designers often focus solely on design needs, such as the latest Figma techniques, without understanding the broader context. As a result, they may ultimately fail to achieve their…
Intuitive products that support action without friction are no magic. They’re just designed with Gestalt principles at heart. Once you understand these concepts, you’ll spot them more easily and apply them in…
It’s often tricky for CX leaders to show how delivering an exceptional customer experience (CX) creates value. The challenge of proving CX ROI is due to several reasons, like the complex customer…