Survey data is a sea of random answers, half-filled forms, and user comments ranging from “I love it!” to “Why does this exist?” If you find yourself tempted to toss it and go with your gut, remember that buried in that chaos…
9 mins read
TALK TO YOUR USERS
Everyone talks about focusing on the customer. But that’s only possible if everyone is actually talking to your customer.…
Product feedback surveys uncover insights that guesswork can’t match. But they also have a reputation problem. When poorly designed, surveys feel like shouting into…
Sherlock Holmes would probably claim user research is elementary. But any other researcher can tell it’s anything but easy. In fact, user research is…
In product design and development, you can’t count everything that counts. Some of the most valuable insights emerge from conversations, not charts. Want to know why users hesitate, choose, or abandon your…
Without the time or tools to process survey responses, many teams hit an analysis bottleneck. Manually reviewing and tagging open-ended responses can take ages. And you don’t need us to tell you…
You are bombarded with new data from dozens of sources daily, such as interviews, surveys, social media posts, and feedback calls. Extracting accurate insights and making decisions can be overwhelming, but it…
Hi there! In the age of AI, when everything can now be built, designed, and shipped at unprecedented speed, what is an organization’s true differentiator? Deep customer understanding. Comprehensive customer research is…
Research tech leader is poised for continued expansion with SaaS veteran Bill Munroe joining the executive team…
When users hesitate, click the wrong thing, or abandon a flow altogether, something’s off. More often than not, a UX law is being quietly broken. This guide walks you through the laws…
The UX research process can feel daunting, but with a strategic approach, each step builds on the last. A good UX workflow allows your UX team to follow a hierarchy when creating…
You’ve probably heard of atomic habits, the small actions that lead to a big change. Atomic research works the same way. You don’t need massive studies to get valuable feedback. It suffices…
Designing UX in healthcare is never just about user interfaces. You’re handling people’s health, safety, and emotions. The line between helpful and harmful can be razor-thin. In this guide, we explore why…
Have you ever felt overwhelmed by a large amount of qualitative data? A structured tagging strategy can help you make sense of it. Learn more in our guide: Tagging might have a…