Research gets harder when data lives in different places. Your usability tests are in Maze, interviews are in Marvin, and building stakeholder reports becomes a whole other challenge. How can you connect…
How do you prove the valuHow do you prove the value of research in a world obsessed with ROI? For many, it’s an uphill battle. But in the high-stakes, data-driven domain of…
Research repository tools are central hubs for collecting, storing and analyzing user data. So what happens when you don’t have one? Let us illustrate: A business leader asks a researcher what users…
Discover how to leverage the ever-expanding universe of productivity tools to supercharge your market research efforts.…
Google Glass. Segway. Why did these promising products fail? They didn’t bother trying to understand what their customers or users really needed using product feedback tools. A grave mistake. A constant feedback…
Companies are finally recognizing the importance of UX. However, it can’t seem to shed one label — UX consumes far too much time and resources. Not anymore: AI is revolutionizing the UX…
Amazon, Microsoft, and Uber use UX survey tools to continuously gather customer feedback. Collecting and analyzing user data helps improve the user experience on their platforms. Collecting customer feedback has been around…
Historically, researchers uncovered insights about tools that people need. However, not many thought of the tools that researchers need. Until now. UX research tools are here to help! Applications that significantly improve…
As a researcher, your goal is to elevate the voice of the customer. But how do you ensure your work leads to real business impact? How do you show stakeholders the true…
Not too long ago, qualitative research was a slow process, and sharing the results was a challenging task. Now, AI qualitative research has changed the landscape. AI can spot patterns across massive…