Everyone talks about focusing on the customer. But that’s only possible if everyone is actually talking to your customer.…
4 mins read
TALK TO YOUR USERS
Automation software can help you go from no data to actionable insights at lightning speed (without burnout). But finding the right tool can be…
Unlike many customer-facing teams, the #1 goal of designers isn’t revenue. They just want to solve customer problems and deliver the best experience. But…
Qualitative data is jam-packed with the “Aha!” and “Huh?!” moments that make or break the user experience. Any passionate researcher values this complex information.…
To find the best way to create a results-driven research repository, Marvin conducted interviews with user research experts and a qualitative analysis of 360 reviews.…
Frameworks save you time and help you come back with exactly what you need from your research. This is especially true in VoC research, where qualitative feedback abounds but is often messy.…
The average person needs four hours to transcribe just one hour of audio. Did you just finish a revealing user interview and are itching to share your findings with the team? Maybe…
Does your product feel pulled in too many directions? Are you tired of all those back-and-forth debates or missteps? Do you want to stop struggling to prioritize the right features and align…
What looks and sounds like feedback but leaves you clueless about how to act? “It’s fine, but not quite.” “This doesn’t feel right.” “Can you make it pop?” These well-meaning phrases disguise…
Usability testing shows how your product surprises (not always in a good way), confuses, or frustrates users. But here’s the bright side: those “wrong” turns are invaluable for improving your product. This…
Ever wonder what someone else is thinking? You’re not alone. Companies obsess about it. They’re constantly trying to decipher what’s going through customers’ minds. Knowing how to do customer research keeps companies’…
Great products don’t happen by accident. And high-quality UX research doesn’t happen out of thin air. But what if you don’t have a dedicated research team, a large research budget, or ample…
Nothing makes users run away faster than poor usability. Confusing workflows, hidden menus, or frustrating features are deal breakers. The problem with users who run? They don’t usually take the time to…
The voice of the customer (VoC) is the loudest. If you listen to it, you’ll cut through assumptions and get to clear product decisions. But without a plan to capture and act…
In the late 1990s, software designer Alan Cooper noticed that teams were designing for faceless users. Cooper gave those users personalities, goals, and quirks, calling them “personas.” He was convinced that this…