Your product has features, pages, and flows. But how should they be organized? That depends on who’s using them and how they expect to find things. From menus to dashboards to help…

Your product might be great, but the journey around it? That’s what shapes how people feel and decide to become loyal customers. The digital customer journey includes every online moment that builds…

Have you ever made a research-based product decision only to find it didn’t solve the problem? It often comes down to one issue: validity. This guide will answer the question, “Why is…

Struggling with messy menus and confused users? Card sorting and tree testing can help. These proven approaches allow you to take user feedback and: In our tree testing vs. card sorting guide,…

A product that looks good but doesn’t genuinely meet user needs will most likely flop.  Whether you’re designing apps, websites, or digital services, you need to understand why UX design strategy is…

Labels. Menus. Sections. Folders. If your users can’t find them, they won’t use them. But good information architecture isn’t just about making options visible to users. It’s about creating intuitive navigation so…

Sampling methods help you structure your research more thoughtfully. However, how you group and select participants can reveal meaningful patterns or hide them from you. Read on to discover: Marvin is our…

Have you ever wondered why people do what they do? Qualitative research lets you play detective in real life, but instead of solving crimes, you discover feelings and opinions that make people…

You spend hours talking to users, sorting transcripts, and searching for patterns. But even when your notes are clear and your quotes are powerful, a question still hangs in the air. “Did…

Your app works. Your website looks great. Your chatbot answers like a pro. But when a user moves between them? Suddenly, the smooth experience you designed might fall apart. Right where it…