Interviews are rich territory for understanding what drives users. Conducting them seems pretty straightforward. You sit down, ask questions, and take notes (thank goodness for note-taking tools!). But if you want actionable results, you need a more focused approach. One that allows…
When conducting research, you can sit on mountains of customer data — yet never find anything of value. That’s because data collection is easy,…
Technology unlocks the voice of the customer so your team can design better products.…
The co-author of "Changemakers" is joining Marvin to share her essential playbook for anyone who wants to design people-centered change.…
For decades, product teams and researchers have faced a fundamental dilemma while collecting qualitative feedback. You could dive deep with a few customers through time-consuming, resource-intensive user interviews. Or, you could reach…
You’ve probably heard of atomic habits, the small actions that lead to a big change. Atomic research works the same way. You don’t need massive studies to get valuable feedback. It suffices…
Designing UX in healthcare is never just about user interfaces. You’re handling people’s health, safety, and emotions. The line between helpful and harmful can be razor-thin. In this guide, we explore why…
Have you ever felt overwhelmed by a large amount of qualitative data? A structured tagging strategy can help you make sense of it. Learn more in our guide: Tagging might have a…
With the growing volume of images and data being produced and shared online, manual tagging has become time-consuming and almost impossible. That’s why AI tagging is gaining interest. But how do you…
A winning UX strategy leads to products that are easy to use and hard to quit. This strategy ties user insights to business goals and turns design decisions into measurable results. But…
Every successful product has a great user experience (UX). As Kat Holmes, former Director of Inclusive Design at Microsoft, explains, “Inclusive design starts with understanding people who use technology in unexpected ways.…
Feeling stressed out from juggling between collecting research data, analyzing it, writing reports, and meeting deadlines? You shouldn’t. A research workflow is the glue that holds everything together. It provides a solid…
Here at Marvin, we’re constantly working to augment the work of expert researchers and help expand your organization’s capacity to do more research, much faster. Our mission has always been to empower…
When it comes to research, gathering data is only half the battle. The actual value lies in uncovering hidden patterns in the data and unlocking meaningful insights. One of the leading research…
For research to drive real change, it needs to reflect what users meant, not just what they did. That’s where rich, thick description in qualitative research adds depth. It provides context, emotion,…