Cari Murray is director of marketing & partnerships for HeyMarvin, a UX research repository that makes it super simple to talk to your customers and design products they love. She's been telling powerful brand stories for 20 years.
Making sense of heaps of research can sometimes feel like torture. Not even the research enthusiasts find it thrilling to squint at data for hours, thinking, “Wait… am I truly seeing the full picture?” Luckily, triangulation in qualitative research can save you…
During your product research, you’ve likely had moments where your hard work was overlooked or misunderstood. The good news? Pulling actionable insights from your…
Everyone in your design org is responsible for understanding and implementing practical UX research principles. Here's your starting point.…
Survey data should be a goldmine of insights. But when you first dive in, it’s more of a swamp. You’ve got heaps of ratings,…
AI technology provides a new lens for researchers to gain new insights, move faster and make decisions quicker.…
To find the best way to create a results-driven research repository, Marvin conducted interviews with user research experts and a qualitative analysis of 360 reviews.…
Product feedback surveys uncover insights that guesswork can’t match. But they also have a reputation problem. When poorly designed, surveys feel like shouting into the void. They waste users’ time and give…
Automation software can help you go from no data to actionable insights at lightning speed (without burnout). But finding the right tool can be a bumpy ride. With countless options, overlapping features,…
When conducting research, you can sit on mountains of customer data — yet never find anything of value. That’s because data collection is easy, but trying to manually untangle it can overwhelm…
Qualitative data is jam-packed with the “Aha!” and “Huh?!” moments that make or break the user experience. Any passionate researcher values this complex information. Leaders, however, want to see measurable trends and…
During your product research, you’ve likely had moments where your hard work was overlooked or misunderstood. The good news? Pulling actionable insights from your user data is the secret weapon to helping…
Interviews are rich territory for understanding what drives users. Conducting them seems pretty straightforward. You sit down, ask questions, and take notes (thank goodness for note-taking tools!). But if you want actionable…
Guesswork has no place in product development. That said, collecting product feedback only helps if you do it right. When your surveying is half-baked, you lose touch with your users’ needs and…
Did you know more customers than ever are complaining about their interactions with a brand? Consumer experiences are the worst they’ve been in over a decade. Forrester says only 3% of companies…
Survey data should be a goldmine of insights. But when you first dive in, it’s more of a swamp. You’ve got heaps of ratings, open-ended responses, and even a few head-scratching comments.…