Want to understand what your customers really think and feel? Then you’re in the right place. We’re going to introduce you to qualitative observation. We’ll also cover the different types, benefits, and methods of qualitative research, plus we’ll show you step-by-step how…
Numbers, percentages, and charts make quantitative research look like the ultimate decision-making tool. But can it really give you the full picture? Do the…
Ever tried to take meeting notes while someone’s speaking? Difficult to capture everything, isn’t it? Enter transcription software for qualitative research. This software generates…
Dive into AI Qualitative Data Analysis and learn how this innovative approach can drastically improve your research and decision-making.…
Explore why user personas are at the heart of tailor-made user experiences.…
You’re expected to deliver real-time insights that inform product strategy. There are five major hurdles slowing you down. Here’s how to address them.…
Demonstrating research impact secures your team’s seat at the decision-making table. Find out how to take your impact from “hard to spot” to “impossible to ignore.”…
You’re on a conference call with the team, presenting your research findings. After you talk through the PowerPoint, you pause for questions. It’s silent, except for the product manager’s dog, who just…
How do you prove the value of research in a world obsessed with ROI? For many, it’s an uphill battle. But in the high-stakes, data-driven domain of financial technology, research isn’t just…
Research repository tools are central hubs for collecting, storing and analyzing user data. So what happens when you don’t have one? Let us illustrate: A business leader asks a researcher what users…
Discover how to leverage the ever-expanding universe of productivity tools to supercharge your market research efforts.…
Google Glass. Segway. Why did these promising products fail? They didn’t bother trying to understand what their customers or users really needed using product feedback tools. A grave mistake. A constant feedback…
Companies are finally recognizing the importance of UX. However, it can’t seem to shed one label — UX consumes far too much time and resources. Not anymore: AI is revolutionizing the UX…
Amazon, Microsoft, and Uber use UX survey tools to continuously gather customer feedback. Collecting and analyzing user data helps improve the user experience on their platforms. Collecting customer feedback has been around…
Historically, researchers uncovered insights about tools that people need. However, not many thought of the tools that researchers need. Until now. UX research tools are here to help! Applications that significantly improve…