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Win with Research: When to Use Quantitative vs. Qualitative Research

The goal in product research is to establish the most accurate interpretation of your users’ needs. To do that, you need to know when to use qualitative data vs quantitative — and why.…

by Krish Arora
September 19, 2022
Talk to Your Users
7 mins read
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Why Qualitative Research Matters to UX Researchers and Product Teams

Analyzing qualitative data has always been the key to building products your customers love. Let's dig into the different approaches you can take to…

by Krish Arora
August 31, 2022

Why Are We Called Marvin?

Who is Marvin anyway? Chirag, co-founder of Marvin, shares the story of how & why we chose this name and logo.…

by Chirag Narula
June 29, 2022
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Beautiful Design Isn’t Just for Airbnb

How Design Entrepreneurs Are Transforming the Unsexy World of B2B…

by Cari Murray
August 4, 2022

10 Tips to Turn Good User Interviews Into Great User Interviews

It’s not enough to talk with your customers. You want them to share honest opinions you can bring back to your team, so you…

by Prayag Narula
June 21, 2022
HeyMarvin market research tools as depicted by a pile of paint covered paint brushes

From Data to Decisions: How Market Research Tools Drive Business Growth

Discover how to leverage the ever-expanding universe of productivity tools to supercharge your market research efforts.…

by Krish Arora
September 11, 2023
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HeyMarvin Cartoon Showing Leaders How to Design Change

How UX Leaders Can Design Change for the Whole Company

The co-author of "Changemakers" is joining Marvin to share her essential playbook for anyone who wants to design people-centered change.…

by Cari Murray
September 1, 2023
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AI in UX Research: Technology and humans working together

AI in UX Research: The good, the bad and the final verdict

Ready to add AI to your UX research toolbox? Make sure you're considering these benefits and potential pitfalls.…

by Krish Arora
August 18, 2023
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AI and Qualitative Research: An Expert’s Advice on What You Should Know

User researchers are uniquely positioned to build more responsible AI. Learn how their deep understanding of users promotes more human-centric decisions.…

by Krish Arora
July 27, 2023
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Lights reflecting UX research repository

The UX Research Repository Landscape: What You Need to Know

Our comprehensive guide to choosing a research repository that suits your organization’s needs, with expert advice from research practitioners. Grab a cup of tea before diving into this one — it’s a…

by Krish Arora
June 5, 2023
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UX research principles for design teams visual of a mapping exercise

Practical UX Research Principles for Design Teams

Everyone in your design org is responsible for understanding and implementing practical UX research principles. Here's your starting point.…

by Cari Murray
May 26, 2023
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Will Democratization of User Research Improve the User Experience?

The recent "democratization" movement has left many UX researchers feeling confused (and concerned) about how to best promote high-quality research practices across their team. We want to help demystify the process.…

by Krish Arora
March 16, 2023
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AI in Research - auto generated photo of a robot in a lab

A New Era of Research Possibilities, Thanks to AI

AI technology provides a new lens for researchers to gain new insights, move faster and make decisions quicker.…

by Cari Murray
March 3, 2023
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UX Research 101: How to Build Your User Research Strategy from Scratch

Talking to your users is the best way to build products they love. But how do you even get started?…

by Krish Arora
February 1, 2023
Talk to Your Users
Central library of books and research files

How to Get the Most Out of Your Research Repository

Bring all your user research together in one place so you can easily conduct, organize, analyze and share your customer insights. …

by Krish Arora
January 23, 2023
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