The goal in product research is to establish the most accurate interpretation of your users’ needs. To do that, you need to know when to use qualitative data vs quantitative — and why.…
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Discover how to leverage the ever-expanding universe of productivity tools to supercharge your market research efforts.…
The co-author of "Changemakers" is joining Marvin to share her essential playbook for anyone who wants to design people-centered change.…
Ready to add AI to your UX research toolbox? Make sure you're considering these benefits and potential pitfalls.…
User researchers are uniquely positioned to build more responsible AI. Learn how their deep understanding of users promotes more human-centric decisions.…
Our comprehensive guide to choosing a research repository that suits your organization’s needs, with expert advice from research practitioners. Grab a cup of tea before diving into this one — it’s a…
Everyone in your design org is responsible for understanding and implementing practical UX research principles. Here's your starting point.…
The recent "democratization" movement has left many UX researchers feeling confused (and concerned) about how to best promote high-quality research practices across their team. We want to help demystify the process.…
AI technology provides a new lens for researchers to gain new insights, move faster and make decisions quicker.…
Talking to your users is the best way to build products they love. But how do you even get started?…
Bring all your user research together in one place so you can easily conduct, organize, analyze and share your customer insights. …