Want to understand what your customers really think and feel? Then you’re in the right place. We’re going to introduce you to qualitative observation. We’ll also cover the different types, benefits, and methods of qualitative research, plus we’ll show you step-by-step how…
Dive into AI Qualitative Data Analysis and learn how this innovative approach can drastically improve your research and decision-making.…
Meticulous user research is your key to success. But is your research methodology telling the full story?…
Ever tried to take meeting notes while someone’s speaking? Difficult to capture everything, isn’t it? Enter transcription software for qualitative research. This software generates…
Explore why user personas are at the heart of tailor-made user experiences.…
You are bombarded with new data from dozens of sources daily, such as interviews, surveys, social media posts, and feedback calls. Extracting accurate insights and making decisions can be overwhelming, but it…
When users hesitate, click the wrong thing, or abandon a flow altogether, something’s off. More often than not, a UX law is being quietly broken. This guide walks you through the laws…
The UX research process can feel daunting, but with a strategic approach, each step builds on the last. A good UX workflow allows your UX team to follow a hierarchy when creating…
You’ve probably heard of atomic habits, the small actions that lead to a big change. Atomic research works the same way. You don’t need massive studies to get valuable feedback. It suffices…
Designing UX in healthcare is never just about user interfaces. You’re handling people’s health, safety, and emotions. The line between helpful and harmful can be razor-thin. In this guide, we explore why…
Have you ever felt overwhelmed by a large amount of qualitative data? A structured tagging strategy can help you make sense of it. Learn more in our guide: Tagging might have a…
With the growing volume of images and data being produced and shared online, manual tagging has become time-consuming and almost impossible. That’s why AI tagging is gaining interest. But how do you…
A winning UX strategy leads to products that are easy to use and hard to quit. This strategy ties user insights to business goals and turns design decisions into measurable results. But…
Every successful product has a great user experience (UX). As Kat Holmes, former Director of Inclusive Design at Microsoft, explains, “Inclusive design starts with understanding people who use technology in unexpected ways.…
Feeling stressed out from juggling between collecting research data, analyzing it, writing reports, and meeting deadlines? You shouldn’t. A research workflow is the glue that holds everything together. It provides a solid…