Ever tried to take meeting notes while someone’s speaking? Difficult to capture everything, isn’t it? Enter transcription software for qualitative research. This software generates transcripts for meetings, interviews and lectures. (We sure wish we had this tech in college!) Suddenly, researchers can…
Research repository tools are central hubs for collecting, storing and analyzing user data. So what happens when you don’t have one? Let us illustrate: A business leader asks a researcher what users…
Discover how to leverage the ever-expanding universe of productivity tools to supercharge your market research efforts.…
Google Glass. Segway. Why did these promising products fail? They didn’t bother trying to understand what their customers or users really needed using product feedback tools. A grave mistake. A constant feedback…
Companies are finally recognizing the importance of UX. However, it can’t seem to shed one label — UX consumes far too much time and resources. Not anymore: AI is revolutionizing the UX…
Amazon, Microsoft, and Uber use UX survey tools to continuously gather customer feedback. Collecting and analyzing user data helps improve the user experience on their platforms. Collecting customer feedback has been around…
Historically, researchers uncovered insights about tools that people need. However, not many thought of the tools that researchers need. Until now. UX research tools are here to help! Applications that significantly improve…
Ever wonder what someone else is thinking? You’re not alone. Companies obsess about it. They’re constantly trying to decipher what’s going through customers’ minds. Knowing how to do customer research keeps companies’…
Why do we watch product reviews on YouTube? Anyone can look up product specs. We want to know more about people’s real-life experiences. What are their impressions while using a product? A…
While buying something off Amazon, ever scroll straight down to the user reviews? Us too. Before clicking “Buy,” we want to understand people’s real-life experiences with a product. Companies rely on this…
Learn about helpful UX metrics and AI technologies that help researchers track them.…