Meticulous user research is your key to success. But is your research methodology telling the full story?…
6 mins read
Janelle Estes’ path has come full circle. After graduating from Bentley University, she worked at Nielsen Norman Group and UserTesting. Over her career, Janelle observed something: Research teams faced an uphill battle…
A UX research roadmap aligns all departments around solving customer problems and building products users love. …
Our research customers have told us it can take 4 to 6 hours to transcribe one hour of an interview. No longer. Market research transcription disrupts how teams carry out their studies.…
To create products and experiences that customers love, firms must develop user empathy. So how do they get into the minds of users? Qualitative Data Analysis. Without it, companies have a half-baked…
If you don’t know what your customers want, how will you give it to them? Customer analysis solves this conundrum. A key component of business strategy, it helps companies truly understand their…
Ever tried to take meeting notes while someone’s speaking? Difficult to capture everything, isn’t it? Enter transcription software for qualitative research. This software generates transcripts for meetings, interviews and lectures. (We sure…
Ever wonder what’s packed into those ‘software updates’ on your phone? Insights from product management customer feedback. Updates include bug fixes, new features and usability enhancements. Companies roll out software updates to…
Researchers turn mountains of unstructured and messy data into useful information. Survey analysis software helps them in their quest for insights. It brings efficiency and deeper analysis to the research process. Companies…
Corporations, large and small, amass a great deal of qualitative data. Customer feedback, interviews, support tickets – how do they analyze it all? They use Qualitative Data Analysis Software. Qualitative researchers used…
“It’s a capital mistake to theorize before you have all the evidence. It biases the judgment.” — Sherlock Holmes. The best researchers think like Holmes. They’re always on the lookout for evidence that…