Meticulous user research is your key to success. But is your research methodology telling the full story?…
Ever wonder what someone else is thinking? You’re not alone. Companies obsess about it. They’re constantly trying to decipher what’s going through customers’ minds. Knowing how to do customer research keeps companies’…
Why do we watch product reviews on YouTube? Anyone can look up product specs. We want to know more about people’s real-life experiences. What are their impressions while using a product? A…
While buying something off Amazon, ever scroll straight down to the user reviews? Us too. Before clicking “Buy,” we want to understand people’s real-life experiences with a product. Companies rely on this…
Learn about helpful UX metrics and AI technologies that help researchers track them.…
Talking to your users is the best way to build products they love. But how do you even get started?…
Did you know? The qualitative research method used has a massive impact on results. Before beginning a study, it’s imperative to choose research design wisely. Any wrong methodology can be detrimental to…
Trying to get into the minds of your customers? Sounds like the makings of a qualitative study. However, these studies lack direction and fall flat, seldom achieving their objectives without appropriate planning.…
Companies across the globe spent over $1.3 billion (collectively) on research and development in 2023. Their weapon(s) of choice? Research tools. Businesses use market research to learn about the industry they operate…
What’s the best way to attain user empathy? Walk a mile in their shoes. So, how can companies “experience” the user journey? Enlist the help of user testing tools. These platforms cover…
You’ve definitely seen (and ignored) hundreds of emails from companies after purchasing or using a product. We’re talking about ones that ask you to rate your product or purchase experience. So why…