Meticulous user research is your key to success. But is your research methodology telling the full story?…
6 mins read
Award-winning qualitative researcher Mary L. Gray shares the principles for building digital experiences that transform everyone's lives for the better.…
Humans will always need to make hard decisions when artificial intelligence falls short. Award-winning researcher Mary L. Gray tells us why.…
Lattice's Claire Rowell is passionate about making work more meaningful and human for everyone. Learn how she's navigated her journey from lone researcher to manager of many.…
Meticulous user research is your key to success. But is your research methodology telling the full story?…
The goal in product research is to establish the most accurate interpretation of your users’ needs. To do that, you need to know when to use qualitative data vs quantitative — and…
Analyzing qualitative data has always been the key to building products your customers love. Let's dig into the different approaches you can take to uncover key user insights.…
A culture of research is instrumental in developing customer empathy. And everyone in your org is responsible for understanding the users.…