UX practitioners have a core role to play in developing ethical AI. Find out how to get your seat at the table.…
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The co-author of "Changemakers" is joining Marvin to share her essential playbook for anyone who wants to design people-centered change.…
Technology unlocks the voice of the customer so your team can design better products.…
Learn the answers to frequently asked questions about how to start using AI to improve your research workflows.…
“It’s a capital mistake to theorize before you have all the evidence. It biases the judgment.” — Sherlock Holmes. The best researchers think like Holmes. They’re always on the lookout for evidence that…
Research repository tools are central hubs for collecting, storing and analyzing user data. So what happens when you don’t have one? Let us illustrate: A business leader asks a researcher what users…
Amazon, Microsoft, and Uber use UX survey tools to continuously gather customer feedback. Collecting and analyzing user data helps improve the user experience on their platforms. Collecting customer feedback has been around…
AI for market research promises to revolutionize the UX process. Let’s explore how. Did you know… Two tech giants once forayed into the smartphone market? Amazon created the ‘Fire Phone’, a device…
Google Glass. Segway. Why did these promising products fail? They didn’t bother trying to understand what their customers or users really needed using product feedback tools. A grave mistake. A constant feedback…
Companies are finally recognizing the importance of UX. However, it can’t seem to shed one label — UX consumes far too much time and resources. Not anymore: AI is revolutionizing the UX…
Dive into AI Qualitative Data Analysis and learn how this innovative approach can drastically improve your research and decision-making.…
Microsoft’s Senior Principal Researcher talks about the influence of AI on qualitative research. She spoke about their interdependence, and how qualitative research will influence future AI.…
Discover how AI makes qualitative research powerful by enhancing data analysis, uncovering deeper insights, and increasing efficiency. Learn more about these transformative benefits in our blog.…
Our comprehensive guide to choosing a research repository that suits your organization’s needs, with expert advice from research practitioners. Grab a cup of tea before diving into this one — it’s a…