User researchers are uniquely positioned to build more responsible AI. And Google Research Scientist Rida Qadri wants to help you wield that power for good.…
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How design entrepreneurs are transforming the unsexy world of B2B products.…
Everyone talks about focusing on the customer. But that’s only possible if everyone is actually talking to your customer.…
Unlike other user interview and UX research tools, Marvin helps you talk to your customers and make sense of their feedback.…
Conducting interviews and gathering insights from research is the fun part. Figuring out how to use all that data? Not so much. But that’s the reality of qualitative research: packed with valuable…
If you don’t know what your customers want, how will you give it to them? Customer analysis solves this conundrum. A key component of business strategy, it helps companies truly understand their…
Ever tried to take meeting notes while someone’s speaking? Difficult to capture everything, isn’t it? Enter transcription software for qualitative research. This software generates transcripts for meetings, interviews and lectures. (We sure…
Ever wonder what’s packed into those ‘software updates’ on your phone? Insights from product management customer feedback. Updates include bug fixes, new features and usability enhancements. Companies roll out software updates to…
Researchers turn mountains of unstructured and messy data into useful information. Survey analysis software helps them in their quest for insights. It brings efficiency and deeper analysis to the research process. Companies…
Corporations, large and small, amass a great deal of qualitative data. Customer feedback, interviews, support tickets – how do they analyze it all? They use Qualitative Data Analysis Software. Qualitative researchers used…
“It’s a capital mistake to theorize before you have all the evidence. It biases the judgment.” — Sherlock Holmes. The best researchers think like Holmes. They’re always on the lookout for evidence that…
Research repository tools are central hubs for collecting, storing and analyzing user data. So what happens when you don’t have one? Let us illustrate: A business leader asks a researcher what users…
Amazon, Microsoft, and Uber use UX survey tools to continuously gather customer feedback. Collecting and analyzing user data helps improve the user experience on their platforms. Collecting customer feedback has been around…
AI for market research promises to revolutionize the UX process. Let’s explore how. Did you know… Two tech giants once forayed into the smartphone market? Amazon created the ‘Fire Phone’, a device…