Did you know more customers than ever are complaining about their interactions with a brand? Consumer experiences are the worst they’ve been in over a decade. Forrester says only 3% of companies are “customer-obsessed,” using customer experience design to reduce churn and…
Are you ready to elevate your understanding of market research and product development? Market research leader Lauren Nitta shares her tips.…
Unlike other user interview and UX research tools, Marvin helps you talk to your customers and make sense of their feedback.…
For decades, product teams and researchers have faced a fundamental dilemma while collecting qualitative feedback. You could dive deep with a few customers through…
For decades, product teams and researchers have faced a fundamental dilemma while collecting qualitative feedback. You could dive deep with a few customers through time-consuming, resource-intensive user interviews. Or, you could reach…
You are bombarded with new data from dozens of sources daily, such as interviews, surveys, social media posts, and feedback calls. Extracting accurate insights and making decisions can be overwhelming, but it…
Hi there! In the age of AI, when everything can now be built, designed, and shipped at unprecedented speed, what is an organization’s true differentiator? Deep customer understanding. Comprehensive customer research is…
When users hesitate, click the wrong thing, or abandon a flow altogether, something’s off. More often than not, a UX law is being quietly broken. This guide walks you through the laws…
The UX research process can feel daunting, but with a strategic approach, each step builds on the last. A good UX workflow allows your UX team to follow a hierarchy when creating…
You’ve probably heard of atomic habits, the small actions that lead to a big change. Atomic research works the same way. You don’t need massive studies to get valuable feedback. It suffices…
Designing UX in healthcare is never just about user interfaces. You’re handling people’s health, safety, and emotions. The line between helpful and harmful can be razor-thin. In this guide, we explore why…
Have you ever felt overwhelmed by a large amount of qualitative data? A structured tagging strategy can help you make sense of it. Learn more in our guide: Tagging might have a…
With the growing volume of images and data being produced and shared online, manual tagging has become time-consuming and almost impossible. That’s why AI tagging is gaining interest. But how do you…
A winning UX strategy leads to products that are easy to use and hard to quit. This strategy ties user insights to business goals and turns design decisions into measurable results. But…
Every successful product has a great user experience (UX). As Kat Holmes, former Director of Inclusive Design at Microsoft, explains, “Inclusive design starts with understanding people who use technology in unexpected ways.…