Automation software can help you go from no data to actionable insights at lightning speed (without burnout). But finding the right tool can be a bumpy ride. With countless options, overlapping features, and endless “This is the best!” claims, it’s overwhelming. That’s…
Talking to users drives our research roadmap. Let's take a moment to celebrate the biggest launches of the past year.…
Survey data should be a goldmine of insights. But when you first dive in, it’s more of a swamp. You’ve got heaps of ratings,…
Everyone in your design org is responsible for understanding and implementing practical UX research principles. Here's your starting point.…
For decades, product teams and researchers have faced a fundamental dilemma while collecting qualitative feedback. You could dive deep with a few customers through time-consuming, resource-intensive user interviews. Or, you could reach…
Have you ever felt overwhelmed by a large amount of qualitative data? A structured tagging strategy can help you make sense of it. Learn more in our guide: Tagging might have a…
With the growing volume of images and data being produced and shared online, manual tagging has become time-consuming and almost impossible. That’s why AI tagging is gaining interest. But how do you…
A winning UX strategy leads to products that are easy to use and hard to quit. This strategy ties user insights to business goals and turns design decisions into measurable results. But…
Every successful product has a great user experience (UX). As Kat Holmes, former Director of Inclusive Design at Microsoft, explains, “Inclusive design starts with understanding people who use technology in unexpected ways.…
Feeling stressed out from juggling between collecting research data, analyzing it, writing reports, and meeting deadlines? You shouldn’t. A research workflow is the glue that holds everything together. It provides a solid…
Here at Marvin, we’re constantly working to augment the work of expert researchers and help expand your organization’s capacity to do more research, much faster. Our mission has always been to empower…
When it comes to research, gathering data is only half the battle. The actual value lies in uncovering hidden patterns in the data and unlocking meaningful insights. One of the leading research…
For research to drive real change, it needs to reflect what users meant, not just what they did. That’s where rich, thick description in qualitative research adds depth. It provides context, emotion,…
Saturation in qualitative research is one of the trickiest things to get right. Stop too early, and you miss key insights. Go too long, and you waste time hearing the same thing…
So you’re staring at a stack of interview transcripts, survey responses, social media posts, or survey reports and wondering what to do next. Content and thematic analysis help you make sense of…