Customer expectations are at an all-time high, with 88% of buyers claiming the experience a company provides is as important as the actual products or services. So, good customer service is no longer just about wowing a customer at the point of…
Help your designers fall in love with the research process.…
AI technology provides a new lens for researchers to gain new insights, move faster and make decisions quicker.…
When conducting research, you can sit on mountains of customer data — yet never find anything of value. That’s because data collection is easy,…
To find the best way to create a results-driven research repository, Marvin conducted interviews with user research experts and a qualitative analysis of 360 reviews.…
Surveys, support tickets, reviews, and analytics give you user feedback. But how are you using it? Do you have a system in place to act on it? Collecting feedback isn’t enough if…
Customer feedback is a gift. People talk to you and share their thoughts because they care and want your product to improve. But this gift can only keep giving if you listen…
In product development, the best results come from teams sharing data and refining ideas. But without the right tools, teamwork won’t work. You’ll find yourself hustling through endless email chains and scattered…
Steve Jobs firmly believed that “innovation is saying no to 1,000 things.” Interestingly, this is also the definition of idea screening in marketing. Whether you’re a designer, developer, or product manager, you…
Ever launched a product that flopped? It probably wasn’t the code. It was likely a lack of user understanding. Good user research is key to building products people want. Too often, it’s…
The best research doesn’t just answer questions. It also transfers knowledge so others can apply it. But too often, qualitative findings stay locked in reports. They help one team while the rest…
UX professionals put hard work into qualitative research. Any passionate product designer or developer wants their research to be reliable. However, analyzing large data sets isn’t always flawless. Despite your best efforts,…
Confirmability in qualitative research may seem obvious. You are basing your findings on user data, not making things up. But the whole point of research is to uncover insights your team will…
What’s the ideal focus group sample size? What is a good sample size for qualitative research, in general? How can you tell you’ve reached qualitative research saturation? While all these aren’t exactly…
Numbers, percentages, and charts make quantitative research look like the ultimate decision-making tool. But can it really give you the full picture? Do the numbers always add up? In this article, you’ll…