Interviews are rich territory for understanding what drives users. Conducting them seems pretty straightforward. You sit down, ask questions, and take notes (thank goodness for note-taking tools!). But if you want actionable…
Guesswork has no place in product development. That said, collecting product feedback only helps if you do it right. When your surveying is half-baked, you lose touch with your users’ needs and…
Did you know more customers than ever are complaining about their interactions with a brand? Consumer experiences are the worst they’ve been in over a decade. Forrester says only 3% of companies…
Conducting research without a UX research plan is like forging a sword blindfolded. Pointless. Poor jokes aside, research without a plan is a recipe for disaster. It eats away at resources, costing…
Survey data should be a goldmine of insights. But when you first dive in, it’s more of a swamp. You’ve got heaps of ratings, open-ended responses, and even a few head-scratching comments.…
You don’t get a second chance to make a first impression. This is highly applicable to digital products. If your first experience is a trainwreck, you won’t likely use an application again.…
Every good researcher will eventually end up sweating over how to formulate “simple” questions. Choose your words carefully to prevent users from going astray with their answers. But there’s a fine line…
Making sense of heaps of research can sometimes feel like torture. Not even the research enthusiasts find it thrilling to squint at data for hours, thinking, “Wait… am I truly seeing the…
Sherlock Holmes would probably claim user research is elementary. But any other researcher can tell it’s anything but easy. In fact, user research is part detective work and part science experiment. When…
Survey data is a sea of random answers, half-filled forms, and user comments ranging from “I love it!” to “Why does this exist?” If you find yourself tempted to toss it and…