UX product teams and designers often focus solely on design needs, such as the latest Figma techniques, without understanding the broader context. As a result, they may ultimately fail to achieve their…
Intuitive products that support action without friction are no magic. They’re just designed with Gestalt principles at heart. Once you understand these concepts, you’ll spot them more easily and apply them in…
It’s often tricky for CX leaders to show how delivering an exceptional customer experience (CX) creates value. The challenge of proving CX ROI is due to several reasons, like the complex customer…
Here at Marvin, our goal is to help you get closer to your customers. But that’s tough when customer knowledge is scattered across different apps and your insights have to fight for…
Want to go beyond feedback collection and turn what users say into meaningful product decisions? Relying on forms and follow-up emails isn’t enough. You’ll need a clear system and feedback management tools…
Did you know that 80% of companies now compete based on customer experience (CX)? That speaks volumes about just how important it is to measure CX. There’s a challenge, however: customers’ experience…
Even the most exciting product ideas may not survive contact with real users. That’s a good thing, if you can catch it before you’ve invested weeks in mockups, prototypes, or code. This…
Concept testing is the secret to developing successful products. Think of it as a litmus test for the viability of a product or a service long before it hits the shelves. UX…
In product design and development, you can’t count everything that counts. Some of the most valuable insights emerge from conversations, not charts. Want to know why users hesitate, choose, or abandon your…
Without the time or tools to process survey responses, many teams hit an analysis bottleneck. Manually reviewing and tagging open-ended responses can take ages. And you don’t need us to tell you…