Have you ever wondered why people do what they do? Qualitative research lets you play detective in real life, but instead of solving crimes, you discover feelings and opinions that make people…
You spend hours talking to users, sorting transcripts, and searching for patterns. But even when your notes are clear and your quotes are powerful, a question still hangs in the air. “Did…
Your app works. Your website looks great. Your chatbot answers like a pro. But when a user moves between them? Suddenly, the smooth experience you designed might fall apart. Right where it…
Surveys, support tickets, reviews, and analytics give you user feedback. But how are you using it? Do you have a system in place to act on it? Collecting feedback isn’t enough if…
Customer feedback is a gift. People talk to you and share their thoughts because they care and want your product to improve. But this gift can only keep giving if you listen…
In product development, the best results come from teams sharing data and refining ideas. But without the right tools, teamwork won’t work. You’ll find yourself hustling through endless email chains and scattered…
Steve Jobs firmly believed that “innovation is saying no to 1,000 things.” Interestingly, this is also the definition of idea screening in marketing. Whether you’re a designer, developer, or product manager, you…
Ever launched a product that flopped? It probably wasn’t the code. It was likely a lack of user understanding. Good user research is key to building products people want. Too often, it’s…
The best research doesn’t just answer questions. It also transfers knowledge so others can apply it. But too often, qualitative findings stay locked in reports. They help one team while the rest…
UX professionals put hard work into qualitative research. Any passionate product designer or developer wants their research to be reliable. However, analyzing large data sets isn’t always flawless. Despite your best efforts,…