Product feedback surveys uncover insights that guesswork can’t match. But they also have a reputation problem. When poorly designed, surveys feel like shouting into the void. They waste users’ time and give…
Product feedback surveys uncover insights that guesswork can’t match. But they also have a reputation problem. When poorly designed, surveys feel like shouting into the void. They waste users’ time and give…
Automation software can help you go from no data to actionable insights at lightning speed (without burnout). But finding the right tool can be a bumpy ride. With countless options, overlapping features,…
When conducting research, you can sit on mountains of customer data — yet never find anything of value. That’s because data collection is easy, but trying to manually untangle it can overwhelm…
What’s the best way to attain user empathy? Walk a mile in their shoes. So, how can companies “experience” the user journey? Enlist the help of user testing tools. These platforms cover…
You’ve definitely seen (and ignored) hundreds of emails from companies after purchasing or using a product. We’re talking about ones that ask you to rate your product or purchase experience. So why…
Qualitative data is jam-packed with the “Aha!” and “Huh?!” moments that make or break the user experience. Any passionate researcher values this complex information. Leaders, however, want to see measurable trends and…
During your product research, you’ve likely had moments where your hard work was overlooked or misunderstood. The good news? Pulling actionable insights from your user data is the secret weapon to helping…
“How can we make user experience less intimidating for people looking to become researchers?” “How do we help people understand AI-based research methods and tools?” These are the questions Kate Moran works…
Interviews are rich territory for understanding what drives users. Conducting them seems pretty straightforward. You sit down, ask questions, and take notes (thank goodness for note-taking tools!). But if you want actionable…
Guesswork has no place in product development. That said, collecting product feedback only helps if you do it right. When your surveying is half-baked, you lose touch with your users’ needs and…