Some UX problems, such as error messages and bugs, are loud and clear. Others are silent. You may not find these issues in your data dashboard, but you will find them through…
Anyone who loves research can testify that the admin work is brutal. Endless scrolling through user interviews. Transcripts. Notes. Spreadsheets. It can feel like a never-ending game of connect-the-dots, with half the…
We talk a lot about sustainability in the physical world. But digital products aren’t much different. Features are scrapped, redesigns force users to relearn everything, and valuable research disappears into forgotten folders.…
Nobody wants to launch flop features, confusing interfaces, or boring rebrands. However, all these happen when user voices are lost in the product design and development process. The good news? Testing, interviewing,…
Experience research is critical for product development but also challenging to conduct. We’ve all seen tools that overpromise yet deliver feedback so messy it makes spaghetti look neat. If you’re wondering whether…
Great research is about discovering better ways to do things. The same goes for the tools you use. Dovetail may often come up in discussions about research platforms. But does that mean…
SaaS products live or die on user retention. If people don’t find value fast, they churn. If they’re confused, they cancel. In this article, we’ll show you: With Marvin, you can build…
Great UX is built on solid principles and smart best practices. Principles are the universal truths that guide good design: clarity, consistency, feedback, etc. They don’t change. UX best practices, on the…
Frameworks save you time and help you come back with exactly what you need from your research. This is especially true in VoC research, where qualitative feedback abounds but is often messy.…
The average person needs four hours to transcribe just one hour of audio. Did you just finish a revealing user interview and are itching to share your findings with the team? Maybe…