For decades, product teams and researchers have faced a fundamental dilemma while collecting qualitative feedback. You could dive deep with a few customers through time-consuming, resource-intensive user interviews. Or, you could reach…
Everywhere you look, if you pay close attention, you’ll spot themes. They show up in the stories customers tell, the choices they make, and the product features they love. Patterns are hiding…
Every great insight starts with asking the right people the right questions. Whether your research is in discovery, refinement, or validation mode, purposive sampling aims to identify those people. Consequently, it helps…
Ever felt overwhelmed by transcripts, unsure how to label feedback or group themes that don’t quite fit? This guide on qualitative research coding will help you prevent such situations. You’ll discover how…
Are you ready to elevate your understanding of market research and product development? Market research leader Lauren Nitta shares her tips.…
Your product has features, pages, and flows. But how should they be organized? That depends on who’s using them and how they expect to find things. From menus to dashboards to help…
Your product might be great, but the journey around it? That’s what shapes how people feel and decide to become loyal customers. The digital customer journey includes every online moment that builds…
Have you ever made a research-based product decision only to find it didn’t solve the problem? It often comes down to one issue: validity. This guide will answer the question, “Why is…
Struggling with messy menus and confused users? Card sorting and tree testing can help. These proven approaches allow you to take user feedback and: In our tree testing vs. card sorting guide,…
A product that looks good but doesn’t genuinely meet user needs will most likely flop. Whether you’re designing apps, websites, or digital services, you need to understand why UX design strategy is…