The best research doesn’t just answer questions. It also transfers knowledge so others can apply it. But too often, qualitative findings stay locked in reports. They help one team while the rest…
UX professionals put hard work into qualitative research. Any passionate product designer or developer wants their research to be reliable. However, analyzing large data sets isn’t always flawless. Despite your best efforts,…
Confirmability in qualitative research may seem obvious. You are basing your findings on user data, not making things up. But the whole point of research is to uncover insights your team will…
What’s the ideal focus group sample size? What is a good sample size for qualitative research, in general? How can you tell you’ve reached qualitative research saturation? While all these aren’t exactly…
Numbers, percentages, and charts make quantitative research look like the ultimate decision-making tool. But can it really give you the full picture? Do the numbers always add up? In this article, you’ll…
A fundamental question often arises when product leaders design their research org chart: Should you centralize your researchers onto one core team or designate them across disciplines? Trick question: There is no…
You asked for quicker, deeper insights, and we listened! We’re excited to officially introduce deep research, formerly known as auto analysis, your AI-powered deep dive into insights. What is deep research? Deep…
Drowning in data, yet starving for insights? If you’re a researcher, this probably sounds all too familiar. You’re juggling user interviews, surveys, analytics, and competitor analysis. There’s never enough time to analyze…
When is a design actually done? If you ask ten different teams, you’ll get ten different answers. Some ship as soon as they hit 80 percent confidence, knowing they’ll refine it later.…
When it comes to UX, even the smallest friction points can cost you engagement, conversions, and trust. But you can’t fix any of it without first spotting and measuring the impact of…