Did you know that YouTube started as a video dating site? Or that Twitter was initially conceived as a podcasting platform? When building great products, what you don’t know can hinder your efforts. Luckily, there are product discovery techniques you can use…
Every click, scroll, or hesitation of your users tells a story about your product. With remote user testing, you get a front-row seat to these stories. You can see your product through…
Research can feel both exhilarating and exhausting. You collect endless notes, quotes, and user insights to gain clarity. But when it comes to making sense of it all? You’re left with heaps…
Look around, and it’s clear – user research has been reshaping economies and industries, becoming the bedrock of business success. A recent study shows that data-driven businesses are 23 times more likely…
“Talk to your users!” Seems simple enough. But anyone who’s tried knows it’s rarely that straightforward. Truly understanding your customers is a complex endeavor, yet crucial for building products they’ll love. But…
Did you know that YouTube started as a video dating site? Or that Twitter was initially conceived as a podcasting platform? When building great products, what you don’t know can hinder your…