Indhuja Lal is a product marketing manager at HeyMarvin, a UX research repository that simplifies research & makes it easier to build products your customers love. She loves creating content that connects people with products that simplify their lives.
Numbers, percentages, and charts make quantitative research look like the ultimate decision-making tool. But can it really give you the full picture? Do the numbers always add up? In this article, you’ll discover the pros and cons of quantitative research and how…
Explore why user personas are at the heart of tailor-made user experiences.…
Sampling methods help you structure your research more thoughtfully. However, how you group and select participants can reveal meaningful patterns or hide them from…
What’s the ideal focus group sample size? What is a good sample size for qualitative research, in general? How can you tell you’ve reached…
UX professionals put hard work into qualitative research. Any passionate product designer or developer wants their research to be reliable. However, analyzing large data…
October has been all about helping you research faster and smarter. We’re making it easier for you to catch up on projects, share insights instantly, and analyze even more of your survey…
Ground is shifting beneath the feet of every researcher. Product cycles are faster, stakeholder demands are louder, and the rise of AI is changing everything. In this new landscape, a fundamental choice…
As a designer, you are driven to create elegant solutions for complex human problems. But the creative process can be filled with uncertainty. You’re constantly fighting design-by-committee and defending your choices against…
As a product manager, you face high stakes and competing priorities. You’re drowning in spreadsheets, Slack threads, customer requests, and stakeholder demands. Your biggest fear? Committing months of your team’s time to…
Research gets harder when data lives in different places. Your usability tests are in Maze, interviews are in Marvin, and building stakeholder reports becomes a whole other challenge. How can you connect…
How do you prove the value of research in a world obsessed with ROI? For many, it’s an uphill battle. But in the high-stakes, data-driven domain of financial technology, research isn’t just…
As a researcher, your goal is to elevate the voice of the customer. But how do you ensure your work leads to real business impact? How do you show stakeholders the true…
Not too long ago, qualitative research was a slow process, and sharing the results was a challenging task. Now, AI qualitative research has changed the landscape. AI can spot patterns across massive…
UX product teams and designers often focus solely on design needs, such as the latest Figma techniques, without understanding the broader context. As a result, they may ultimately fail to achieve their…
Intuitive products that support action without friction are no magic. They’re just designed with Gestalt principles at heart. Once you understand these concepts, you’ll spot them more easily and apply them in…