Hi there!
In the age of AI, when everything can now be built, designed, and shipped at unprecedented speed, what is an organization’s true differentiator?
Deep customer understanding.
Comprehensive customer research is the way forward. Centralizing all your research, feedback and customer information is just step one. What matters even more is contextualizing all that data, neatly and securely.
This June, we’re excited to deliver another suite of powerful new features to help you streamline your entire research process even more. These updates are engineered to unlock deeper insights from existing research, better data organization, and stronger data compliance.
Let’s dive in!
From Static to Searchable: AI-Powered Image Analysis in PDFs
Your secondary research is full of rich, valuable data. But what about the actionable insights locked away in charts, graphs, and images within those PDFs and presentations? Now, you can unlock them.
Deeper, Correlated Insights: Marvin’s AI can now analyze not just the text, but also the images within your PDF documents. It reads and understands charts, graphs, and other visuals, turning static files into fully searchable, connected knowledge. Simply upload your PDFs, Powerpoints or reports and let Marvin AI do its magic.
Turn Your Repository into a Knowledge Hub: This feature allows you to add previously inaccessible data points to your repository. Gain more from your secondary research by connecting visual data to your qualitative findings for a comprehensive understanding.
The Difference it Makes
This isn’t just about reading images; it’s about augmenting your ability to synthesize information from all sources. It expands your research capacity by unlocking a new layer of data. You can now build a more efficient and powerful research repository that works for your entire team.
Your Research, Your Way: Customizable Participant Panels
A well-organized research panel is the backbone of efficient analysis, but we know a one-size-fits-all approach doesn’t work. You need the flexibility to match your data structure to your project’s unique needs.
Flexible and Organized Data: Our Research Panel is now more customizable than ever. You can use existing global fields to ensure data is gathered uniformly across all projects. Or, you can restrict certain fields to specific projects, keeping your central panel clean and organized while capturing the exact data you need for a particular study.
Surface Insights Faster: Customize how you collect and store participant data—including from integrations like Salesforce, Rally, and Intercom—to surface it effortlessly during analysis. A well-organized panel means less time searching and more time discovering.
The Difference it Makes
This update empowers your team to design a workflow that fits them perfectly. It streamlines data management, and lets you quickly find the right participants or data points.
Learn how the Included Health team reduced their cost per study to just $400 while scaling their research 4X with a unified tech stack powered by Rally and Marvin.
Effortless Compliance: PII Redaction for Surveys & Support Tickets
Protecting customer privacy is non-negotiable. There’s no argument there. But manually scrubbing personally identifiable information (PII) from thousands of survey responses or support tickets is a monumental task. Now, it’s automated.
Expanded Automated Redaction: We’ve extended our powerful PII redaction to all your open-ended responses from imported surveys and support tickets. This includes integrations with Zendesk, Intercom, Pendo, Qualtrics, Google Forms, and more. Marvin automatically detects and masks names, emails, banking information, and other sensitive data.
Always On, Always Compliant: Enable redaction once per file, and Marvin will scrub all existing data and automatically check any new responses or tickets that come in. This keeps your insights sharp and your data compliant with privacy guidelines like GDPR.
The Difference it Makes
This feature dramatically expands your capacity to work with sensitive data at scale. By automating a critical compliance step, Marvin frees your team to focus on analysis with the confidence that customer data is protected.
Ready to Elevate your Research?
We are genuinely excited about how these updates will help you and your team work more effectively. As always, these enhancements are a direct result of your feedback, designed to make your research faster, more insightful, and more impactful.
Go ahead and explore these new capabilities! We can’t wait to see what you uncover. If you have questions, feedback, or need a hand, please reach out to us at [email protected]. We’re here to help you succeed.
New to Marvin? See how we can help your organization get the most out of customer research by booking a free, personalized demo today.
Stay tuned for more cool Marvin updates!
