Explore why user personas are at the heart of tailor-made user experiences.…
18 mins read
Every great insight starts with asking the right people the right questions. Whether your research is in discovery, refinement, or validation mode, purposive sampling aims to identify those people. Consequently, it helps…
Ever felt overwhelmed by transcripts, unsure how to label feedback or group themes that don’t quite fit? This guide on qualitative research coding will help you prevent such situations. You’ll discover how…
Your product has features, pages, and flows. But how should they be organized? That depends on who’s using them and how they expect to find things. From menus to dashboards to help…
Your product might be great, but the journey around it? That’s what shapes how people feel and decide to become loyal customers. The digital customer journey includes every online moment that builds…
Have you ever made a research-based product decision only to find it didn’t solve the problem? It often comes down to one issue: validity. This guide will answer the question, “Why is…
Struggling with messy menus and confused users? Card sorting and tree testing can help. These proven approaches allow you to take user feedback and: In our tree testing vs. card sorting guide,…
A product that looks good but doesn’t genuinely meet user needs will most likely flop. Whether you’re designing apps, websites, or digital services, you need to understand why UX design strategy is…
Labels. Menus. Sections. Folders. If your users can’t find them, they won’t use them. But good information architecture isn’t just about making options visible to users. It’s about creating intuitive navigation so…
Sampling methods help you structure your research more thoughtfully. However, how you group and select participants can reveal meaningful patterns or hide them from you. Read on to discover: Marvin is our…
Have you ever wondered why people do what they do? Qualitative research lets you play detective in real life, but instead of solving crimes, you discover feelings and opinions that make people…