Explore why user personas are at the heart of tailor-made user experiences.…
18 mins read
Great research is about discovering better ways to do things. The same goes for the tools you use. Dovetail may often come up in discussions about research platforms. But does that mean…
SaaS products live or die on user retention. If people don’t find value fast, they churn. If they’re confused, they cancel. In this article, we’ll show you: With Marvin, you can build…
Great UX is built on solid principles and smart best practices. Principles are the universal truths that guide good design: clarity, consistency, feedback, etc. They don’t change. UX best practices, on the…
Frameworks save you time and help you come back with exactly what you need from your research. This is especially true in VoC research, where qualitative feedback abounds but is often messy.…
The average person needs four hours to transcribe just one hour of audio. Did you just finish a revealing user interview and are itching to share your findings with the team? Maybe…
Does your product feel pulled in too many directions? Are you tired of all those back-and-forth debates or missteps? Do you want to stop struggling to prioritize the right features and align…
What looks and sounds like feedback but leaves you clueless about how to act? “It’s fine, but not quite.” “This doesn’t feel right.” “Can you make it pop?” These well-meaning phrases disguise…
Usability testing shows how your product surprises (not always in a good way), confuses, or frustrates users. But here’s the bright side: those “wrong” turns are invaluable for improving your product. This…
Great products don’t happen by accident. And high-quality UX research doesn’t happen out of thin air. But what if you don’t have a dedicated research team, a large research budget, or ample…
Nothing makes users run away faster than poor usability. Confusing workflows, hidden menus, or frustrating features are deal breakers. The problem with users who run? They don’t usually take the time to…