Indhuja Lal is a product marketing manager at HeyMarvin, a UX research repository that simplifies research & makes it easier to build products your customers love. She loves creating content that connects people with products that simplify their lives.
Numbers, percentages, and charts make quantitative research look like the ultimate decision-making tool. But can it really give you the full picture? Do the numbers always add up? In this article, you’ll discover the pros and cons of quantitative research and how…
Explore why user personas are at the heart of tailor-made user experiences.…
Sampling methods help you structure your research more thoughtfully. However, how you group and select participants can reveal meaningful patterns or hide them from…
What’s the ideal focus group sample size? What is a good sample size for qualitative research, in general? How can you tell you’ve reached…
UX professionals put hard work into qualitative research. Any passionate product designer or developer wants their research to be reliable. However, analyzing large data…
Feeling stressed out from juggling between collecting research data, analyzing it, writing reports, and meeting deadlines? You shouldn’t. A research workflow is the glue that holds everything together. It provides a solid…
Here at Marvin, we’re constantly working to augment the work of expert researchers and help expand your organization’s capacity to do more research, much faster. Our mission has always been to empower…
When it comes to research, gathering data is only half the battle. The actual value lies in uncovering hidden patterns in the data and unlocking meaningful insights. One of the leading research…
For research to drive real change, it needs to reflect what users meant, not just what they did. That’s where rich, thick description in qualitative research adds depth. It provides context, emotion,…
Saturation in qualitative research is one of the trickiest things to get right. Stop too early, and you miss key insights. Go too long, and you waste time hearing the same thing…
So you’re staring at a stack of interview transcripts, survey responses, social media posts, or survey reports and wondering what to do next. Content and thematic analysis help you make sense of…
Research is hard work, but you don’t always need dozens of users to find what matters. Sometimes, you just need a couple of thoughtful conversations. To have those conversations, you can use…
Ever been curious about the ‘why’ behind consumer actions? Qualitative research offers a unique lens for uncovering the feelings and opinions that drive the market behavior of customers. This blog explores the…
Qualitative data, whether from interview transcripts, social media, online reviews, or surveys, contains much more than basic information. When analyzed accurately using AI tools, thematic analysis can reveal patterns and insights that…
Everywhere you look, if you pay close attention, you’ll spot themes. They show up in the stories customers tell, the choices they make, and the product features they love. Patterns are hiding…