Explore why user personas are at the heart of tailor-made user experiences.…
18 mins read
What’s the ideal focus group sample size? What is a good sample size for qualitative research, in general? How can you tell you’ve reached qualitative research saturation? While all these aren’t exactly…
Numbers, percentages, and charts make quantitative research look like the ultimate decision-making tool. But can it really give you the full picture? Do the numbers always add up? In this article, you’ll…
A fundamental question often arises when product leaders design their research org chart: Should you centralize your researchers onto one core team or designate them across disciplines? Trick question: There is no…
You asked for quicker, deeper insights, and we listened! We’re excited to officially introduce deep research, formerly known as auto analysis, your AI-powered deep dive into insights. What is deep research? Deep…
Drowning in data, yet starving for insights? If you’re a researcher, this probably sounds all too familiar. You’re juggling user interviews, surveys, analytics, and competitor analysis. There’s never enough time to analyze…
When is a design actually done? If you ask ten different teams, you’ll get ten different answers. Some ship as soon as they hit 80 percent confidence, knowing they’ll refine it later.…
When it comes to UX, even the smallest friction points can cost you engagement, conversions, and trust. But you can’t fix any of it without first spotting and measuring the impact of…
Some UX problems, such as error messages and bugs, are loud and clear. Others are silent. You may not find these issues in your data dashboard, but you will find them through…
Anyone who loves research can testify that the admin work is brutal. Endless scrolling through user interviews. Transcripts. Notes. Spreadsheets. It can feel like a never-ending game of connect-the-dots, with half the…
We talk a lot about sustainability in the physical world. But digital products aren’t much different. Features are scrapped, redesigns force users to relearn everything, and valuable research disappears into forgotten folders.…