Explore why user personas are at the heart of tailor-made user experiences.…
18 mins read
A winning UX strategy leads to products that are easy to use and hard to quit. This strategy ties user insights to business goals and turns design decisions into measurable results. But…
Every successful product has a great user experience (UX). As Kat Holmes, former Director of Inclusive Design at Microsoft, explains, “Inclusive design starts with understanding people who use technology in unexpected ways.…
Feeling stressed out from juggling between collecting research data, analyzing it, writing reports, and meeting deadlines? You shouldn’t. A research workflow is the glue that holds everything together. It provides a solid…
Here at Marvin, we’re constantly working to augment the work of expert researchers and help expand your organization’s capacity to do more research, much faster. Our mission has always been to empower…
When it comes to research, gathering data is only half the battle. The actual value lies in uncovering hidden patterns in the data and unlocking meaningful insights. One of the leading research…
For research to drive real change, it needs to reflect what users meant, not just what they did. That’s where rich, thick description in qualitative research adds depth. It provides context, emotion,…
Saturation in qualitative research is one of the trickiest things to get right. Stop too early, and you miss key insights. Go too long, and you waste time hearing the same thing…
So you’re staring at a stack of interview transcripts, survey responses, social media posts, or survey reports and wondering what to do next. Content and thematic analysis help you make sense of…
Research is hard work, but you don’t always need dozens of users to find what matters. Sometimes, you just need a couple of thoughtful conversations. To have those conversations, you can use…
Ever been curious about the ‘why’ behind consumer actions? Qualitative research offers a unique lens for uncovering the feelings and opinions that drive the market behavior of customers. This blog explores the…