Here at Marvin, we’re constantly working to augment the work of expert researchers and help expand your organization’s capacity to do more research, much faster. Our mission has always been to empower everyone in the organization with trustable customer knowledge to make user-centric decisions.
This May, we’re thrilled to roll out a suite of powerful new features and integrations designed to streamline your workflows, enrich your analysis, and connect your research ecosystem like never before.
Let’s dive in!
From Idea to Tailored Questions in Minutes: AI-Drafted Discussion Guides
Crafting the perfect discussion guide for your user interviews from scratch is no easy task. Marvin’s new AI Discussion Guide writer is here to be your perfect AI research assistant. It’s designed to give both seasoned researchers and those new to guide writing a massive head start.
Intelligent, Collaborative Drafting: Simply tell Marvin about your project – your goals, the kind of participants you’re targeting, or even point it to existing interview notes (you can select up to 5 project files). Marvin AI uses this information, plus what’s in your project overview, to draft a strong set of questions. Need to define a specific scope for this guide? You can detail that too!
Tailored to Your Audience: You can specify who you plan to interview, ensuring the questions are well-targeted and relevant for your audience.
Incorporate Key Themes: Got some broad topics or “un-framed questions” you want to cover – like “how to create efficient research workflows”? Just add these themes even if you haven’t developed specific questions around them yet. Marvin will use them as starting points to build right into your guide. (And of course, you can skip this step if you prefer.)
Your Guide, Your Control: Marvin generates a full guide with questions and supplementary text. Once you’re happy, it’s added to your project, ready for you to edit and refine.
The Difference it Makes
This isn’t just about speed; it’s about augmenting your ability to create high-quality guides, freeing up valuable time for strategic thinking and deeper preparation. It empowers anyone on your team to kickstart the research process with confidence.
Connect Rally & Marvin: Streamlined Participant Management is Here!
Tired of participant data living in different places? Our brand-new Rally integration lets you automatically sync participant data directly into Marvin. This means the segmentation data you gather in Rally while recruiting and managing your panel seamlessly flows into Marvin. This provides vital context right where you analyze your findings.
Richer Analysis, Faster: Imagine having screener responses and panel details automatically linked to your research data in Marvin. This connection enriches your insights and ensures your team is always working with a complete picture, expanding your capacity for deeper understanding.
Smart & Simple Setup: You decide the “source of truth” if data differs between tools. Mapping is straightforward (one Rally property to one Marvin field) to keep data clean.
Always Current: Enjoy daily automatic syncs. Need it sooner? You can trigger a manual refresh at any time in Rally to get the latest information.
Easy Tracking: Spot Rally-imported data instantly with the Rally logo in your Marvin Research Panel.
The Difference it Makes
This integration breaks down data silos, saving your team precious time and augmenting their ability to see the bigger picture without manual data wrangling. It expands your research capacity by making data work harder for you.
Want to learn more? Watch our virtual launch party with Rally CEO Oren Friedman, Included Health Researcher Mahad Bullo, and our very own Prayag Narula.
Salesforce + Marvin: Connect Your Customer Data
Want to bring your valuable Salesforce data right into your customer research analysis? Now you can! Bring your CRM data directly into the heart of your research. Our Salesforce integration allows you to import contacts and leads, layering crucial customer knowledge onto your qualitative findings.
Deepen Customer Understanding: By connecting Salesforce, you provide your entire team – from researchers to PMs – with a richer understanding of who your users are directly within Marvin.
Streamlined & Flexible: Import from Leads, Contacts, and Account data using Salesforce lists. Keep data fresh with automatic syncs. While it’s generally one Salesforce field to one Marvin field for clarity, you can consolidate multiple Salesforce fields into one in Marvin for a complete view. You also control the “source of truth.”
Team-Wide Empowerment: A single setup benefits everyone on the team, ensuring consistent, org-wide access to valuable customer context.
The Difference it Makes
This empowers everyone in your organization to understand customer segments better and combine CRM data with qualitative insights, faster. Enrich your findings with deep customer knowledge, augmenting decision-making and strategic planning.
More Power-Ups to Amplify Your Research Capabilities
And that’s not all! We’ve enhanced Marvin with even more features to help you and your team do more.
AI Moderated Interviewer: Scale Interviews Without Scaling Your Time or Team
Our recently launched AI Moderated Interviewer is already transforming how teams gather insights globally at scale. Imagine interviewing numerous participants simultaneously, across time zones, in over 40 languages, without scheduling drama. This truly expands your capacity to reach more users.
Want to see how the AI Moderated Interviewer can transform the way you research? Read the full product announcement.
Marvin Insights in Jira: Connect Research to Development
Bridge the gap between research and development. Attach your Marvin Insight reports directly to Jira tickets. This makes insights immediately actionable and provides developers with the “why” behind their work, augmenting their expertise and speeding up the product development cycle.
Dscout + Marvin: Centralize Your Usability Insights
No more time lost switching contexts or manually compiling data. In addition to the survey responses, you can now also bring your Dscout usability session recordings directly into Marvin. This update lets your team gain a unified, nuanced understanding of user experiences without delay.
Smarter Ask AI: Deeper Analysis at Your Fingertips
Take your AI-powered analysis even further. Ask AI now supports follow-up questions to help you probe further and assist you in exploring your knowledge repository iteratively. You can now summarize findings or dive deep into specific points without starting a new Ask AI query.
Personalized Note-Taking: Faster Annotation, Your Way
Everyone has a preferred note-taking style. Marvin now lets you customize your note view, allowing you to choose between three formats to prioritize observations, labels, or questions. This helps individuals work more efficiently, speeding up the annotation process for the whole team.
Auto-Labeling for Notes: Smart Annotation that Slashes Hours
Reduce manual effort with our new Auto-Labeling feature. Marvin can now apply your existing project labels to auto-notes, ensuring consistency and reclaiming valuable time. Auto-Labeling shoulders hours of manual tagging, catapulting you straight to the strategic analysis phase much sooner. (Currently available for auto-notes)
Ready to Elevate Your Research?
We genuinely believe these updates will make a significant difference in how you and your team approach research. As you know, all our product enhancements come directly from our user feedback, and we intend to continue that. They are designed to make your work faster, more accessible, and truly impactful, all by enhancing your collective expertise and expanding your research capacity.
So, go ahead and explore these new capabilities! We’re excited to see what you uncover. As always, if you have questions, feedback, or need a hand, reach out to us at [email protected]. We’re here to ensure your success.
If you’re new here, hello! Check out our newly refreshed home page or book a free, personalized demo to learn more about Marvin.
Stay tuned for more cool Marvin updates.
