Does your product feel pulled in too many directions? Are you tired of all those back-and-forth debates or missteps? Do you want to stop struggling to prioritize the right features and align…
What looks and sounds like feedback but leaves you clueless about how to act? “It’s fine, but not quite.” “This doesn’t feel right.” “Can you make it pop?” These well-meaning phrases disguise…
Usability testing shows how your product surprises (not always in a good way), confuses, or frustrates users. But here’s the bright side: those “wrong” turns are invaluable for improving your product. This…
Ever wonder what someone else is thinking? You’re not alone. Companies obsess about it. They’re constantly trying to decipher what’s going through customers’ minds. Knowing how to do customer research keeps companies’…
Great products don’t happen by accident. And high-quality UX research doesn’t happen out of thin air. But what if you don’t have a dedicated research team, a large research budget, or ample…
Nothing makes users run away faster than poor usability. Confusing workflows, hidden menus, or frustrating features are deal breakers. The problem with users who run? They don’t usually take the time to…
The voice of the customer (VoC) is the loudest. If you listen to it, you’ll cut through assumptions and get to clear product decisions. But without a plan to capture and act…
In the late 1990s, software designer Alan Cooper noticed that teams were designing for faceless users. Cooper gave those users personalities, goals, and quirks, calling them “personas.” He was convinced that this…
If there’s any best context for a codebook, qualitative research would be it. Coding offers a clear organization from which your rich user data will benefit the most. Even when you’re knee-deep…
Henry Ford, the pioneer who made automobiles affordable for middle-class Americans, famously said: “If I had asked people what they wanted, they would have said faster horses.” But that doesn’t mean researching…