For decades, product teams and researchers have faced a fundamental dilemma while collecting qualitative feedback.
You could dive deep with a few customers through time-consuming, resource-intensive user interviews. Or, you could reach a broader pool with surveys that barely scratch the surface. Getting meaningful, qualitative feedback at scale felt like an impossible dream.
Until now.
Today, we’re thrilled to introduce the AI Moderated Interviewer, a new AI agent that leverages Voice AI to conduct moderated user interviews — on demand, transforming how research is conducted at scale.
Engineered to augment experienced researchers, it expands your organization’s capacity for qualitative understanding of your customers, even with limited resources.
Would you like to see the AI moderated interviewer in action? Try the demo now!
The challenge: The depth vs. scale trade-off
We’ve heard it time and time again. Traditional user interviews, while offering invaluable depth, are notoriously slow, expensive, and challenging to scale. Scheduling is a nightmare; moderator bias can creep in, and analyzing hours of recordings takes significant effort.
Surveys, while scalable, often lack the nuance needed to truly understand your customers. They limit exploration; engagement can be low, and you rarely uncover the “why” behind a response.
The result? Teams often make critical decisions based on incomplete or superficial customer understanding.
There’s a clear, urgent need for a better way.
Enter the AI Moderated Interviewer: Scale without sacrificing the depth
Marvin’s AI Moderated Interviewer bridges the gap between quantitative and qualitative research methods. Built upon Marvin’s AI-native customer feedback repository, it leverages advanced AI to conduct dynamic conversations at scale and deliver faster insights.
Here’s how the AI Moderated Interviewer transforms research:
- Conversations that flow: The AI doesn’t just read a script. It listens, understands context, asks follow-up questions, and responds empathetically, making participants feel heard.
- Guided consistency: The AI establishes a comfortable, human-like conversational flow with participants all while being guided by your research best practices. The AI asks every participant the same core questions (based on your discussion guide), reducing moderator bias and ensuring reliable, comparable data.
- Scale effortlessly: Imagine conducting hundreds, even thousands, of these rich interviews simultaneously. The AI Moderated Interviewer handles it all without requiring a human moderator for each interaction, freeing up your team for strategic qualitative analysis.
- Insights in minutes, not weeks: Forget manual transcription and endless coding. Interviews are automatically transcribed (with timestamps!) and fed directly into Marvin’s searchable repository. Our built-in AI analysis tools, like Ask AI and Deep Research, help you surface themes, trends, and actionable insights in real time!
Why AI? Unlocking honesty and accessibility
Anecdotally, participants often feel more comfortable providing candid, sensitive feedback to an AI Moderated Interviewer than a human. The perceived lack of judgment can lead to more honest, unfiltered responses from your participants. How much more could you learn if participants felt completely uninhibited?
The AI Moderated Interviewer offers incredible accessibility to your participants.
- Participant convenience: Interviews can be completed 24/7, whenever best suits the participant.
- Format flexibility: Choose between video or audio-only sessions.
- Global reach: Conduct interviews in over 40 languages and get instant translations, breaking geographical barriers.
- Security first: Advanced PII redaction features ensure participant data remains safe and private, even at scale.
“What makes it so powerful is that it enables free-flowing, qualitative, engaging conversations — but at scale. It’s not just a better survey, and it’s not replacing traditional user interviews. It’s a whole new way of doing research that simply didn’t exist six months ago.”
Prayag Narula, Co-founder & CEO, Marvin
Who will benefit the most from Marvin’s AI Moderated Interviewer?
This technology is not just for a select few; it’s a force multiplier for anyone who wants to understand their audience deeply:
UX researchers: Augment your expertise, handle larger sample sizes for foundational research, and automate repetitive screening or longitudinal tasks, freeing you for complex strategic analysis.
Product managers & designers: Get rich feedback on concepts, prototypes, and workflows directly from users, even without a dedicated research team. Answer your burning questions faster.
Market researchers: Explore new segments, understand diverse global audiences with cultural nuance, and identify unmet needs at a scale previously unimaginable without massive investment.
Teams with limited resources: Democratize access to qualitative insights. Empower any team member to gather crucial feedback through researcher-guided, standardized interactions.
The Future of Customer Understanding is Here
The AI Moderated Interviewer integrates seamlessly with your existing workflows and Marvin. This ensures all valuable customer conversations are captured, organized, and instantly searchable alongside other feedback sources like sales calls and support tickets.
Stop choosing between depth and scale. With the AI Moderated Interviewer, you get both at the speed of AI.
Ready to experience the future of research? Schedule a free, personalized demo today!
Until we meet again with another cool Marvin update!
