Krish Arora leverages his experience as a finance professional to turn data into insights. A passionate writer with a strong appreciation for language, Krish crafts compelling stories with numbers and words to elevate the practice of user research.
Ever tried to take meeting notes while someone’s speaking? Difficult to capture everything, isn’t it? Enter transcription software for qualitative research. This software generates transcripts for meetings, interviews and lectures. (We sure wish we had this tech in college!) Suddenly, researchers can…
Dive into AI Qualitative Data Analysis and learn how this innovative approach can drastically improve your research and decision-making.…
Did you know? The qualitative research method used has a massive impact on results. Before beginning a study, it’s imperative to choose research design…
AI note-takers automate previously manual tasks, freeing up valuable time to focus on deeper analysis. Learn why AI note-takers are quickly becoming an indispensable…
Corporations, large and small, amass a great deal of qualitative data. Customer feedback, interviews, support tickets – how do they analyze it all? They…
A UX research roadmap aligns all departments around solving customer problems and building products users love. …
Our research customers have told us it can take 4 to 6 hours to transcribe one hour of an interview. No longer. Market research transcription disrupts how teams carry out their studies.…
To create products and experiences that customers love, firms must develop user empathy. So how do they get into the minds of users? Qualitative Data Analysis. Without it, companies have a half-baked…
If you don’t know what your customers want, how will you give it to them? Customer analysis solves this conundrum. A key component of business strategy, it helps companies truly understand their…
Ever tried to take meeting notes while someone’s speaking? Difficult to capture everything, isn’t it? Enter transcription software for qualitative research. This software generates transcripts for meetings, interviews and lectures. (We sure…
Ever wonder what’s packed into those ‘software updates’ on your phone? Insights from product management customer feedback. Updates include bug fixes, new features and usability enhancements. Companies roll out software updates to…
Researchers turn mountains of unstructured and messy data into useful information. Survey analysis software helps them in their quest for insights. It brings efficiency and deeper analysis to the research process. Companies…
Corporations, large and small, amass a great deal of qualitative data. Customer feedback, interviews, support tickets – how do they analyze it all? They use Qualitative Data Analysis Software. Qualitative researchers used…
“It’s a capital mistake to theorize before you have all the evidence. It biases the judgment.” — Sherlock Holmes. The best researchers think like Holmes. They’re always on the lookout for evidence that…
AI for market research promises to revolutionize the UX process. Let’s explore how. Did you know… Two tech giants once forayed into the smartphone market? Amazon created the ‘Fire Phone’, a device…