Meticulous user research is your key to success. But is your research methodology telling the full story?…
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Conducting research without a UX research plan is like forging a sword blindfolded. Pointless. Poor jokes aside, research without a plan is a recipe for disaster. It eats away at resources, costing…
You don’t get a second chance to make a first impression. This is highly applicable to digital products. If your first experience is a trainwreck, you won’t likely use an application again.…
Historically, researchers uncovered insights about tools that people need. However, not many thought of the tools that researchers need. Until now. UX research tools are here to help! Applications that significantly improve…
AI is uprooting industries and changing how people work. And UX design is no exception. Usability guru Jakob Nielsen predicts that AI UX design heralds a period of renaissance for the field.…
Janelle Estes’ path has come full circle. After graduating from Bentley University, she worked at Nielsen Norman Group and UserTesting. Over her career, Janelle observed something: Research teams faced an uphill battle…
A UX research roadmap aligns all departments around solving customer problems and building products users love. …
Our research customers have told us it can take 4 to 6 hours to transcribe one hour of an interview. No longer. Market research transcription disrupts how teams carry out their studies.…
To create products and experiences that customers love, firms must develop user empathy. So how do they get into the minds of users? Qualitative Data Analysis. Without it, companies have a half-baked…
If you don’t know what your customers want, how will you give it to them? Customer analysis solves this conundrum. A key component of business strategy, it helps companies truly understand their…
Ever tried to take meeting notes while someone’s speaking? Difficult to capture everything, isn’t it? Enter transcription software for qualitative research. This software generates transcripts for meetings, interviews and lectures. (We sure…