Meticulous user research is your key to success. But is your research methodology telling the full story?…
6 mins read
Google Glass. Segway. Why did these promising products fail? They didn’t bother trying to understand what their customers or users really needed using product feedback tools. A grave mistake. A constant feedback…
Companies are finally recognizing the importance of UX. However, it can’t seem to shed one label — UX consumes far too much time and resources. Not anymore: AI is revolutionizing the UX…
Dive into AI Qualitative Data Analysis and learn how this innovative approach can drastically improve your research and decision-making.…
Microsoft’s Senior Principal Researcher talks about the influence of AI on qualitative research. She spoke about their interdependence, and how qualitative research will influence future AI.…
Our comprehensive guide to choosing a research repository that suits your organization’s needs, with expert advice from research practitioners. Grab a cup of tea before diving into this one — it’s a…
The team at Marvin scoured the web to find the best AI tools for you to integrate into your UX research and design workflows.…
Explore why user personas are at the heart of tailor-made user experiences.…
Learn how Entertainment Partners amplified the value of its research practice with help from Marvin. VP of Product Experience Beth Seaman walks us through how she uses Marvin to glean insights from…
Our founders share practical advice on how to incorporate AI into your UX research workflow.…
Learn the best steps to take on your journey to incorporate AI into your UX analytics strategy and user research workflows.…