Krish Arora leverages his experience as a finance professional to turn data into insights. A passionate writer with a strong appreciation for language, Krish crafts compelling stories with numbers and words to elevate the practice of user research.
Ever tried to take meeting notes while someone’s speaking? Difficult to capture everything, isn’t it? Enter transcription software for qualitative research. This software generates transcripts for meetings, interviews and lectures. (We sure wish we had this tech in college!) Suddenly, researchers can…
Dive into AI Qualitative Data Analysis and learn how this innovative approach can drastically improve your research and decision-making.…
AI note-takers automate previously manual tasks, freeing up valuable time to focus on deeper analysis. Learn why AI note-takers are quickly becoming an indispensable…
Did you know? The qualitative research method used has a massive impact on results. Before beginning a study, it’s imperative to choose research design…
Meticulous user research is your key to success. But is your research methodology telling the full story?…
Talking to your users is the best way to build products they love. But how do you even get started?…
Did you know? The qualitative research method used has a massive impact on results. Before beginning a study, it’s imperative to choose research design wisely. Any wrong methodology can be detrimental to…
Trying to get into the minds of your customers? Sounds like the makings of a qualitative study. However, these studies lack direction and fall flat, seldom achieving their objectives without appropriate planning.…
Companies across the globe spent over $1.3 billion (collectively) on research and development in 2023. Their weapon(s) of choice? Research tools. Businesses use market research to learn about the industry they operate…
What’s the best way to attain user empathy? Walk a mile in their shoes. So, how can companies “experience” the user journey? Enlist the help of user testing tools. These platforms cover…
You’ve definitely seen (and ignored) hundreds of emails from companies after purchasing or using a product. We’re talking about ones that ask you to rate your product or purchase experience. So why…
Conducting research without a UX research plan is like forging a sword blindfolded. Pointless. Poor jokes aside, research without a plan is a recipe for disaster. It eats away at resources, costing…
You don’t get a second chance to make a first impression. This is highly applicable to digital products. If your first experience is a trainwreck, you won’t likely use an application again.…
AI is uprooting industries and changing how people work. And UX design is no exception. Usability guru Jakob Nielsen predicts that AI UX design heralds a period of renaissance for the field.…
Janelle Estes’ path has come full circle. After graduating from Bentley University, she worked at Nielsen Norman Group and UserTesting. Over her career, Janelle observed something: Research teams faced an uphill battle…