The goal in product research is to establish the most accurate interpretation of your users’ needs. To do that, you need to know when to use qualitative data vs quantitative — and why.…
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Help your designers fall in love with the research process.…
Before Roald Dahl wrote “Charlie and the Chocolate Factory,” he spent his childhood attending an all-boys boarding school. Not every aspect was enjoyable, but one perk stood out: lots and lots of…
Who is Marvin anyway? Chirag, co-founder of Marvin, shares the story of how & why we chose this name and logo.…
It’s not enough to talk with your customers. You want them to share honest opinions you can bring back to your team, so you can design better products…
