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Qualitative Observation: Examples, Types, and Methods Explained

Want to understand what your customers really think and feel? Then you’re in the right place. We’re going to introduce you to qualitative observation. We’ll also cover the different types, benefits, and methods of qualitative research, plus we’ll show you step-by-step how…

by Roxanne Rosewood
September 20, 2024
Talk to Your Users
9 mins read
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Ultimate Guide to AI Qualitative Data Analysis [Tools Included]

Dive into AI Qualitative Data Analysis and learn how this innovative approach can drastically improve your research and decision-making.…

by Krish Arora
June 18, 2024
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6 Transcription Software For Qualitative Research

Ever tried to take meeting notes while someone’s speaking? Difficult to capture everything, isn’t it? Enter transcription software for qualitative research.  This software generates…

by Krish Arora
August 14, 2024
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The Limitations of Quantitative Research on Product Innovation

Meticulous user research is your key to success. But is your research methodology telling the full story?…

by Krish Arora
October 24, 2022
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All About AI Persona – Create Dynamic User Personas with Machine Learning

Explore why user personas are at the heart of tailor-made user experiences.…

by Indhuja Lal
January 13, 2025
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Types of Thematic Analysis – Discover the Best Method

When it comes to research, gathering data is only half the battle. The actual value lies in uncovering hidden patterns in the data and unlocking meaningful insights. One of the leading research…

by Indhuja Lal
May 29, 2025
Talk to Your Users
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Mastering Thick Description in Qualitative Research (with Examples)

For research to drive real change, it needs to reflect what users meant, not just what they did.  That’s where rich, thick description in qualitative research adds depth. It provides context, emotion,…

by Indhuja Lal
May 28, 2025
Talk to Your Users
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Saturation in Qualitative Research – Key Insights

Saturation in qualitative research is one of the trickiest things to get right. Stop too early, and you miss key insights. Go too long, and you waste time hearing the same thing…

by Indhuja Lal
May 27, 2025
Talk to Your Users
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Content Analysis vs. Thematic Analysis Explained with Examples

So you’re staring at a stack of interview transcripts, survey responses, social media posts, or survey reports and wondering what to do next. Content and thematic analysis help you make sense of…

by Indhuja Lal
May 27, 2025
Talk to Your Users
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Semi-Structured Interviews: Techniques, Examples & Challenges

Research is hard work, but you don’t always need dozens of users to find what matters. Sometimes, you just need a couple of thoughtful conversations.  To have those conversations, you can use…

by Indhuja Lal
May 23, 2025
Talk to Your Users
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8 Benefits of Using Qualitative Market Research Explained

Ever been curious about the ‘why’ behind consumer actions? Qualitative research offers a unique lens for uncovering the feelings and opinions that drive the market behavior of customers. This blog explores the…

by Indhuja Lal
May 23, 2025
Talk to Your Users
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AI Thematic Analysis: Benefits, Tools, and Techniques Explained

Qualitative data, whether from interview transcripts, social media, online reviews, or surveys, contains much more than basic information. When analyzed accurately using AI tools, thematic analysis can reveal patterns and insights that…

by Indhuja Lal
May 23, 2025
Talk to Your Users
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How to Conduct Thematic Analysis in Qualitative Research

Everywhere you look, if you pay close attention, you’ll spot themes. They show up in the stories customers tell, the choices they make, and the product features they love.  Patterns are hiding…

by Indhuja Lal
May 16, 2025
Talk to Your Users
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Purposive Sampling Explained – Methods & Real Examples

Every great insight starts with asking the right people the right questions. Whether your research is in discovery, refinement, or validation mode, purposive sampling aims to identify those people. Consequently, it helps…

by Indhuja Lal
May 16, 2025
Talk to Your Users
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All About Qualitative Research Coding – Complete Guide

Ever felt overwhelmed by transcripts, unsure how to label feedback or group themes that don’t quite fit? This guide on qualitative research coding will help you prevent such situations. You’ll discover how…

by Indhuja Lal
May 16, 2025
Talk to Your Users
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