Want to understand what your customers really think and feel? Then you’re in the right place. We’re going to introduce you to qualitative observation. We’ll also cover the different types, benefits, and methods of qualitative research, plus we’ll show you step-by-step how…
Dive into AI Qualitative Data Analysis and learn how this innovative approach can drastically improve your research and decision-making.…
Meticulous user research is your key to success. But is your research methodology telling the full story?…
AI note-takers automate previously manual tasks, freeing up valuable time to focus on deeper analysis. Learn why AI note-takers are quickly becoming an indispensable…
Corporations, large and small, amass a great deal of qualitative data. Customer feedback, interviews, support tickets – how do they analyze it all? They…
A fundamental question often arises when product leaders design their research org chart: Should you centralize your researchers onto one core team or designate them across disciplines? Trick question: There is no…
Drowning in data, yet starving for insights? If you’re a researcher, this probably sounds all too familiar. You’re juggling user interviews, surveys, analytics, and competitor analysis. There’s never enough time to analyze…
When is a design actually done? If you ask ten different teams, you’ll get ten different answers. Some ship as soon as they hit 80 percent confidence, knowing they’ll refine it later.…
When it comes to UX, even the smallest friction points can cost you engagement, conversions, and trust. But you can’t fix any of it without first spotting and measuring the impact of…
Some UX problems, such as error messages and bugs, are loud and clear. Others are silent. You may not find these issues in your data dashboard, but you will find them through…
Anyone who loves research can testify that the admin work is brutal. Endless scrolling through user interviews. Transcripts. Notes. Spreadsheets. It can feel like a never-ending game of connect-the-dots, with half the…
We talk a lot about sustainability in the physical world. But digital products aren’t much different. Features are scrapped, redesigns force users to relearn everything, and valuable research disappears into forgotten folders.…
Nobody wants to launch flop features, confusing interfaces, or boring rebrands. However, all these happen when user voices are lost in the product design and development process. The good news? Testing, interviewing,…
Experience research is critical for product development but also challenging to conduct. We’ve all seen tools that overpromise yet deliver feedback so messy it makes spaghetti look neat. If you’re wondering whether…
Great research is about discovering better ways to do things. The same goes for the tools you use. Dovetail may often come up in discussions about research platforms. But does that mean…