The Marvin team is ecstatic to announce our latest industry report: The 2025 State of Research Repositories.
We may be biased, but it’s about time someone conducted this research.
And it feels like we’ve been sitting on these insights for a long time. In our own research repository (on Marvin, of course), we’ve been collecting passive data from UX-ers for years.
We wanted to formalize that information into a report everyone can use to create a results-driven repository. So, our team conducted exclusive interviews with user research experts and a qualitative analysis of 360 research repository reviews.
The recommendations within this report aim to help your team:
- Make meaningful connections across large data sets, even if they’re not researchers
- Understand a repository’s relevance to specific job roles or tasks
- Implement a knowledge base and make user insights accessible to everyone
- Inform decisions that lead to more user-centric, profitable products
Continue reading the highlights — or jump on over to get your copy!

Why Research Repositories? Why Now?
Most product teams are sitting on a goldmine of insights, but they have no clear way of surfacing those riches.
This isn’t just frustrating — it’s a drain on precious resources that most researchers don’t have. They spend weeks (or months!) conducting research that no one else ever uses. By the time they gather and analyze data, it’s often too late to influence the product development process.
Their hard work goes unappreciated and unused.
To stop wasting research and time, many teams today are considering research repositories.
“A research repository is a huge opportunity to present a point of view that turns research from an optional input into an active and trusted collaborator,” said Jake Burghardt, author of “Stop Wasting Research.”
Research repositories are a huge opportunity to make your research very valuable.
But value doesn’t happen just because someone uploads research into one dedicated location. It happens when stakeholders leverage a research repository to make real-world decisions that drive profitable business decisions.
Our research in this first-of-its-kind report showcases how you can leverage your repository in the best possible way.
Our Panel of Research Experts
In addition to qualitative analysis of user reviews and passive data, we talked to these incredible experts:
- Jake Burghardt, Author of “Stop Wasting Research”
- Emily Chee, Sr. UX Researcher, Entertainment Partners
- Emily DiLeo, UX Knowledge Management Consultant
- Johanna Jagow, UX Research and ReOps Advisor
- Kate Pazoles, Research Leadership, Twilio
- Beth Seaman, Head of Product Design & Customer Enablement, Optimize AI
- Dr. Ari Zelmanow, Research Leadership, Twilio
Each of these leaders has extensive experience building and leading research programs. Even more important, they’re all passionate about spotlighting the hard work researchers do.
Key Findings about Research Repositories
We landed on four top discoveries in our research:
- Companies with a low user research maturity need to address that first. For a research repository to be successful, the company culture must already have stakeholder buy-in. Leaders must support and champion research-led decision-making.
- Research repositories should be a knowledge base. A repository is not a static storehouse of information. It is a single, unified knowledge base for all research data, accessible by all departments that streamlines processes and enhances productivity.
- AI-native platforms and workflows make research repositories scalable. AI-assisted research repositories help everyone — not just trained researchers — find insights about customers without needing to understand complex research methodologies.
- Adoption hinges on your engagement strategy. Creating a useful research repository takes time, consistency and a cohesive change management strategy. Encourage people to embrace it by making it part of their workflow.
What exactly does this all mean? And how can you create a valuable research repository based on these findings?
Download the report to find out!
You’ll get access to key data about:
- Assessing company culture readiness
- What a research repository is — and what it isn’t
- What to look for in a research repository
- How to drive adoption through your change management strategy

Conclusion: The State of Research Repository Tools
Research repositories have the power to unlock user insights to drive smarter decisions and more profitable products.
Repositories act as a real-time resource hub, allowing team members to surface relevant evidence-based insights to make critical decisions in the moment.
It’s tough to choose a system that works best for your team — which is why we explored the current state of research repositories for you.
We referenced a short list of popular platforms in the report and why they’re worth considering, based on feedback from 360 user reviews. You can also check out our comprehensive overview of research repository tools, which covers this topic in more detail.
Download our new report, and let us know what you think! We’d love to interview you for the next one. 🥳