You asked for quicker, deeper insights, and we listened! We’re excited to officially introduce deep research, formerly known as auto analysis, your AI-powered deep dive into insights. What is deep research? Deep…
To find the best way to create a results-driven research repository, Marvin conducted interviews with user research experts and a qualitative analysis of 360 reviews.…
Learn about helpful UX metrics and AI technologies that help researchers track them.…
Explore why user personas are at the heart of tailor-made user experiences.…
AI for market research promises to revolutionize the UX process. Let’s explore how. Did you know… Two tech giants once forayed into the smartphone market? Amazon created the ‘Fire Phone’, a device…
Google Glass. Segway. Why did these promising products fail? They didn’t bother trying to understand what their customers or users really needed using product feedback tools. A grave mistake. A constant feedback…
Companies are finally recognizing the importance of UX. However, it can’t seem to shed one label — UX consumes far too much time and resources. Not anymore: AI is revolutionizing the UX…
Dive into AI Qualitative Data Analysis and learn how this innovative approach can drastically improve your research and decision-making.…
Microsoft’s Senior Principal Researcher talks about the influence of AI on qualitative research. She spoke about their interdependence, and how qualitative research will influence future AI.…
Discover how AI makes qualitative research powerful by enhancing data analysis, uncovering deeper insights, and increasing efficiency. Learn more about these transformative benefits in our blog.…
