Explore why user personas are at the heart of tailor-made user experiences.…
Talking to your users is the best way to build products they love. But how do you even get started?…
A UX research roadmap aligns all departments around solving customer problems and building products users love. …
Microsoft’s Senior Principal Researcher talks about the influence of AI on qualitative research. She spoke about their interdependence, and how qualitative research will influence future AI.…
Discover how AI makes qualitative research powerful by enhancing data analysis, uncovering deeper insights, and increasing efficiency. Learn more about these transformative benefits in our blog.…
Our comprehensive guide to choosing a research repository that suits your organization’s needs, with expert advice from research practitioners. Grab a cup of tea before diving into this one — it’s a…
The team at Marvin scoured the web to find the best AI tools for you to integrate into your UX research and design workflows.…
Learn how Entertainment Partners amplified the value of its research practice with help from Marvin. VP of Product Experience Beth Seaman walks us through how she uses Marvin to glean insights from…
Find out how AI can automate parts of the user testing process, freeing you up for more creative work and strategic research.…
Find out how AI can help you build experiences that delight users faster than ever before.…