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User Research

UX research principles for design teams visual of a mapping exercise

Practical UX Research Principles for Design Teams

Everyone in your design org is responsible for understanding and implementing practical UX research principles. Here's your starting point.…

by Cari Murray
May 26, 2023
Talk to Your Users
User Research Product Management: A bright road in the middle of starry sky mountains

Why User Research Is Critical for Product Management

UX research is critical to the success of all product management teams, no matter the size of your portfolio. Product leader Pawana Burlakoti knows this better than most.…

by Krish Arora
May 2, 2023
Marvin Customers
Analyzing qualitative data: crowd shot of a concert stage with purple lights

Analyzing Qualitative Data: How to Tag Your User Research and Get Insights Fast

Take control of your qualitative data analysis. This step-by-step guide will help you make the most out of your user research data.…

by Krish Arora
April 14, 2023
Leading the Way
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Will Democratization of User Research Improve the User Experience?

The recent "democratization" movement has left many UX researchers feeling confused (and concerned) about how to best promote high-quality research practices across their team. We want to help demystify the process.…

by Krish Arora
March 16, 2023
Talk to Your Users
light trail representing abstract product roadmap and UX research roadmap

How to Build User Research into Your Product Roadmap

A UX research roadmap aligns all departments around solving customer problems and building products users love. …

by Krish Arora
February 27, 2023
Marvin Customers

How Design Thinking Makes It Easier to Handle Big Change

The only constant in the workplace is change — especially when you're in the middle of an acquisition. Check out how a UX design leader brings new teammates together and builds consistent…

by Krish Arora
February 7, 2023
Marvin Customers
aerial view of a golf course and mountains

UX Research 101: How to Build Your User Research Strategy from Scratch

Talking to your users is the best way to build products they love. But how do you even get started?…

by Krish Arora
February 1, 2023
Talk to Your Users
Central library of books and research files

How to Get the Most Out of Your Research Repository

Bring all your user research together in one place so you can easily conduct, organize, analyze and share your customer insights. …

by Krish Arora
January 23, 2023
Talk to Your Users
One robot hand and one human hand reaching out to point figures

The Importance of Qualitative Research within AI Systems: Takeaways from a Leading Researcher

Award-winning qualitative researcher Mary L. Gray shares the principles for building digital experiences that transform everyone's lives for the better.…

by Krish Arora
December 7, 2022
Marvin Customers

Four Key Lessons from a First-Time UX Research Manager

Claire Rowell shares the biggest career lessons she's learned about making user research more meaningful.…

by Cari Murray
November 28, 2022
Marvin Customers
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Equafin Inc. 2022

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