It’s difficult for me to pick favorites. Big and small, these updates elevated Marvin to the powerful UX tool it is today — an end-to-end UX research repository that empowers even non-researchers to conduct research & act on insights.
Rather than listing the top 12 features, let me explain how Marvin has made updates at every stage of the research process, making research exponentially simpler.
Rolling the highlights…
Research Data Collection
Talking directly to customers is key in product development, we all know that. But what about the passive feedback your team collects every day? Think sales calls, support tickets, casual conversations. The problem is, most companies don’t have a system to capture and use that valuable data. And if you aren’t collecting this kind of information systematically, finding it later is a nightmare.
In 2024, we invested in solving that.
Meet the integrations we enabled in 2024 to streamline passive research data collection. Now, researchers can combine active and passive feedback from customers to make even stronger, more strategic recommendations.

Tickets to Notes, in a Click
Support tickets are often overlooked goldmines of customer insights. They capture raw, unfiltered feedback from users experiencing real issues or frustrations with your product or service. But manually entering all that data into your research repository is draining.
Well, it doesn’t have to be…
Marvin has integrated with Zendesk and Intercom to help researchers import thousands of tickets simultaneously. With Marvin’s AI, you can turn them into notes, run analysis, and share insights with product development — plenty of possibilities.

Turn Sales Calls into Customer Insights
With our Gong integration, all your sales call data now flows seamlessly into Marvin. You can choose which files to import or select a Gong folder to sync with Marvin automatically once a day.
Now imagine this: You’re analyzing a sales call and hear a customer express a unique need or offer insightful feedback. Wouldn’t it be amazing to follow up with that customer directly?
We thought so, too!
You can now add call participants to your research panel and seamlessly transition from passive listening to active engagement. Pretty cool, huh?

Capture Audio and Contextual Insights from In-person Meetings
In-person meetings are full of subtle cues — body language, tone of voice, those “aha!” moments that spark new ideas. And having to use your phone to record the meeting audio, only to upload it later, means losing crucial details and settling for incomplete notes. We heard you!

That’s why we’ve enabled audio recording directly within Marvin. You can now capture the conversation directly in the app and take Live Notes as usual. Engage in the conversation wholly while Marvin automatically records and transcribes the session for you.
Marvin captures all the context, so you can focus on the discussion at hand.
Import Survey Data in Seconds
Marvin has integrated with SurveyMonkey in addition to Pendo, Google Forms & Qualtrics to help you incorporate more customer data this year. Once your Survey tool account is connected to Marvin, choose the survey you want to upload, make notes, add participant data to the research panel, and more.
From NPS surveys to customer feedback, Marvin lets all your survey data live happily alongside your other research goodies (interviews, user tests, etc.).

Extend the Power of Excel Files
Have you ever looked at a spreadsheet and thought, “What does this number really mean?”
With Marvin, you can now add notes directly to specific cells in your imported Excel sheet. By adding notes, you can provide context, record observations, or give interpretations of the data that might otherwise get lost.
Everyone on your team gets to see the comments or annotations alongside the data, making it super easy to collaborate while ensuring transparency.
Another cool addition, huh?

There’s more. You can edit the text in cells, add columns, delete rows, merge cells, and change font… pretty much all you can do with an Excel sheet.
Analyze. Collaborate. Generate Insights.
Speed to insights = competitive edge. Period.
The one who turns data into insights the fastest wins. That’s why having a powerful research repository is so critical. We wanted Marvin to be your smart research assistant who sifts through mountains of data, annotating, analyzing and generating reports in seconds. Let me explain.
Get More Done with Ask AI
Research smarter, not harder, right? Ask AI can now be used on cross-project analysis and analysis pages. Just select the notes you want to analyze, choose or type a prompt, and let Marvin’s AI do the heavy lifting.

Connect the dots between different projects, get your questions answered, validate your assumptions, and do everything from thematic analysis to emotion analysis. Phew!
But wait. There’s even more.
You can now upload all sorts of visual goodies to your Marvin projects — graphs, charts, handwritten notes, screenshots, you name it. Need to understand the trends in a complex graph? Ask AI for a quick summary. Want to dive deep into a specific data point? Just highlight it, and create an auto-note.
Imagine analyzing user interface screenshots, identifying usability issues, and generating design recommendations. You may want to analyze customer feedback from handwritten notes or extract key insights from those infographic-packed reports. Marvin’s got you covered.
Put Analysis on Auto-Pilot
Marvin’s AI can now analyze your entire project in the blink of an eye. From creating personas to testing your hypothesis, jump-start the analysis stage with our ready-to-use AI-powered analysis templates. You can also give custom AI prompts to surface unique insight reports. You do you!
With another AI update, you can now create custom report templates.
Why? So you can organize and present your findings in a way that makes sense for your team and stakeholders.

Collaborate Better with Marvin
Building a world of effortless research begins with automating repetitive manual tasks and making collaboration easier.
Imagine discussing observations and insights with your team while watching a user interview or analyzing a recording. You can use live chat to collaborate in real-time with teammates and viewers on calls or while watching a stream.

You can also comment on insights now. Exchange feedback and ideas on Insights by adding comments before publishing the insight. With the ability to tag your team members and discuss insights in context, you don’t have to wait for emails or schedule follow-up meetings.

What I love the most about this update is that it turns your insights page into a collaborative hub for discussing and refining research insights — instant collaboration. I mean, who wouldn’t enjoy that?
Another handy update we made last year is enabling auto-notes. To save time, you can ask Marvin to automatically create notes for all audio, video, and text files in a project. Trust me, the difference it makes is fantastic.
NPS Analysis Just Got a Lot Easier
Do you know how NPS scores are like little nuggets of customer feedback gold?
Well, Marvin just got much better at helping you mine that gold. When you import your NPS data, Marvin’s AI automatically creates a fancy chart that shows you all your promoters, detractors, and passives at a glance.
You can instantly see how many people are raving about it (your promoters), how many are feeling “meh” (your passives), and, well, how many are unhappy (your detractors… hopefully not too many of those).

When combined with Marvin’s AI-powered analysis, this instant overview allows you to spot trends and dive deeper into understanding customer needs.
Insights Made Actionable, Discoverable, & Shareable
At Marvin, we’ve always advocated pushing the limits of traditional research repositories. We are and should be more than a place to store research data. We’re also all about making customer learning easily discoverable and driving actions.
Introducing Research Digest Newsletters
Think of it as your team’s very own research newsletter, delivered straight to your inbox every two weeks. Set it up once, and you have a personal research assistant who shares a curated collection of the latest and greatest insights to keep everyone in the loop. No more missed discoveries or forgotten findings; it’s all about effortless knowledge sharing.

Export Insights to Notion
As you know, Notion is already a powerhouse for organization and collaboration. But what if I said you could supercharge it with rich research insights?
With Marvin’s integration, you can now seamlessly export your Marvin insights directly to your Notion pages, saving you time and headaches.
Create dynamic dashboards, link user feedback to product roadmaps, or embed customer quotes directly into your Notion pages. All your research insights sit neatly organized in your Notion workspace, turning user feedback into actionable tasks, hassle-free.


Bringing the Power of Live Broadcasting to Research
Sometimes, you may want your team members or stakeholders to observe specific calls without being present on them. With Marvin, you can.
You can now set up a virtual backroom, letting your team members watch the interviews without distracting the participants. Let us do you one better — the team members can also collaborate with the researcher via live chat.

But what if you want all your team members or everyone in a project to watch the interview in real time? Fear not; we’ve also added the option to telecast your streams live, allowing everyone on your team to observe research sessions directly.

Opening up research sessions to a wider audience helps you create transparency and leads to richer insights and more collaborative decision-making.
What’s Coming from Marvin in 2025
We’re super excited and proud that we got to deliver all our promises in 2024:
- AI updates that make impossible tasks possible for the first time
- More integrations with tools you and your peers love
- Internal communication features to make it even easier to share research insights
- Continued focus on privacy and ethics when using AI in research
The customer love and appreciation we received via our reviews and user feedback calls (yes, we regularly check in with our customers) have been uplifting. All our product enhancements come directly from user interviews, and we intend to continue that.
In 2025, we’ll push the shared understanding of what a research repository should be. And Marvin is leading that push.
- Building AI-driven research solutions that scale to fit the expertise of the researcher.
- Enable more integrations to make data collection and research sharing simpler.
- Develop features that help researchers to navigate vigorous research processes smoothly.
- Tune Marvin to fit into existing workflows and push research insights into your business strategies.
You can always book a free demo and see how Marvin can help you build a culture of strategic research where everyone — no matter their role — can collect and access rich customer knowledge and take action.
So long, and thanks for the fish!