Corporations, large and small, amass a great deal of qualitative data. Customer feedback, interviews, support tickets – how do they analyze it all? They use Qualitative Data Analysis Software. Qualitative researchers used…
Microsoft’s Senior Principal Researcher talks about the influence of AI on qualitative research. She spoke about their interdependence, and how qualitative research will influence future AI.…
Discover how AI makes qualitative research powerful by enhancing data analysis, uncovering deeper insights, and increasing efficiency. Learn more about these transformative benefits in our blog.…
Learn how Entertainment Partners amplified the value of its research practice with help from Marvin. VP of Product Experience Beth Seaman walks us through how she uses Marvin to glean insights from…
Talking to users drives our research roadmap. Let's take a moment to celebrate the biggest launches of the past year.…
UX leaders from Microsoft, Google, Twilio and more shared their advice about the current state of research and design.…
Microsoft used our qualitative data analysis platform to create an industry-leading framework for more responsible AI.…
Learn the answers to frequently asked questions about how to start using AI to improve your research workflows.…
Ready to add AI to your UX research toolbox? Make sure you're considering these benefits and potential pitfalls.…
User researchers are uniquely positioned to build more responsible AI. Learn how their deep understanding of users promotes more human-centric decisions.…