Take control of your qualitative data analysis. This step-by-step guide will help you make the most out of your user research data.…
AI technology provides a new lens for researchers to gain new insights, move faster and make decisions quicker.…
Bring all your user research together in one place so you can easily conduct, organize, analyze and share your customer insights. …
Award-winning qualitative researcher Mary L. Gray shares the principles for building digital experiences that transform everyone's lives for the better.…
Humans will always need to make hard decisions when artificial intelligence falls short. Award-winning researcher Mary L. Gray tells us why.…
Meticulous user research is your key to success. But is your research methodology telling the full story?…
The goal in product research is to establish the most accurate interpretation of your users’ needs. To do that, you need to know when to use qualitative data vs quantitative — and…
Analyzing qualitative data has always been the key to building products your customers love. Let's dig into the different approaches you can take to uncover key user insights.…
Help your designers fall in love with the research process.…
A culture of research is instrumental in developing customer empathy. And everyone in your org is responsible for understanding the users.…