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Cari Murray

Cari Murray is director of marketing & partnerships for HeyMarvin, a UX research repository that makes it super simple to talk to your customers and design products they love. She's been telling powerful brand stories for 20 years.

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Triangulation in Qualitative Research: Methods and Benefits

Making sense of heaps of research can sometimes feel like torture. Not even the research enthusiasts find it thrilling to squint at data for hours, thinking, “Wait… am I truly seeing the full picture?” Luckily, triangulation in qualitative research can save you…

by Cari Murray
October 30, 2024
Talk to Your Users
7 mins read
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How to Turn Data Into Actionable Insights – Tips, Tricks, and Tactics

During your product research, you’ve likely had moments where your hard work was overlooked or misunderstood. The good news? Pulling actionable insights from your…

by Cari Murray
November 26, 2024
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Practical UX Research Principles for Design Teams

Everyone in your design org is responsible for understanding and implementing practical UX research principles. Here's your starting point.…

by Cari Murray
May 26, 2023
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Survey Analysis Methods Explained: Qualitative, Quantitative, and Mixed

Survey data should be a goldmine of insights. But when you first dive in, it’s more of a swamp. You’ve got heaps of ratings,…

by Cari Murray
November 1, 2024
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How to Quantify Qualitative Data (5 Methods Explained)

Qualitative data is jam-packed with the “Aha!” and “Huh?!” moments that make or break the user experience. Any passionate researcher values this complex information.…

by Cari Murray
November 26, 2024
Abstract light patterns with swirling blue and pink neon lines on a black background.

Survey Analysis Methods Explained: Qualitative, Quantitative, and Mixed

Survey data should be a goldmine of insights. But when you first dive in, it’s more of a swamp. You’ve got heaps of ratings, open-ended responses, and even a few head-scratching comments.…

by Cari Murray
November 1, 2024
Talk to Your Users
Cryptocurrency symbols over a dark geometric blockchain background.

How to Craft UX Research Questions [Tips and Examples]

Every good researcher will eventually end up sweating over how to formulate “simple” questions. Choose your words carefully to prevent users from going astray with their answers. But there’s a fine line…

by Cari Murray
October 30, 2024
Talk to Your Users
Cityscape at night with superimposed digital icons representing modern technology and communication.

Triangulation in Qualitative Research: Methods and Benefits

Making sense of heaps of research can sometimes feel like torture. Not even the research enthusiasts find it thrilling to squint at data for hours, thinking, “Wait… am I truly seeing the…

by Cari Murray
October 30, 2024
Talk to Your Users
Top view of a smartphone surrounded by smart home devices on a split yellow and purple background.

Master User Research Methods: Qualitative vs. Quantitative Techniques

Sherlock Holmes would probably claim user research is elementary. But any other researcher can tell it’s anything but easy. In fact, user research is part detective work and part science experiment. When…

by Cari Murray
October 30, 2024
Talk to Your Users
Translucent segmented structure with gradient colors in a futuristic digital environment.

How to Analyze Survey Data: From Preparing to Reporting

Survey data is a sea of random answers, half-filled forms, and user comments ranging from “I love it!” to “Why does this exist?” If you find yourself tempted to toss it and…

by Cari Murray
October 30, 2024
Talk to Your Users
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Top 10 Customer Experience Tools (Ranked and Reviewed)

Customer expectations are at an all-time high, with 88% of buyers claiming the experience a company provides is as important as the actual products or services. So, good customer service is no…

by Cari Murray
September 30, 2024
Talk to Your Users
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Research Transcription Services: Benefits, Importance, and How to Choose

Conducting interviews and gathering insights from research is the fun part. Figuring out how to use all that data? Not so much. But that’s the reality of qualitative research: packed with valuable…

by Cari Murray
September 16, 2024
Talk to Your Users
Using AI in Research Workflows Image: Marvin and Cat looking at computer

Effective Tips & Tricks for Using AI in Your Research 

Learn the answers to frequently asked questions about how to start using AI to improve your research workflows.…

by Cari Murray
October 13, 2023
Marvin Events
HeyMarvin Cartoon Showing Leaders How to Design Change

How UX Leaders Can Design Change for the Whole Company

The co-author of "Changemakers" is joining Marvin to share her essential playbook for anyone who wants to design people-centered change.…

by Cari Murray
September 1, 2023
Talk to Your Users
responsible AI virtual event with Marvin

Responsible AI Is a UX Problem

UX practitioners have a core role to play in developing ethical AI. Find out how to get your seat at the table.…

by Cari Murray
August 1, 2023
Marvin Events
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