Cari Murray is director of marketing & partnerships for HeyMarvin, a UX research repository that makes it super simple to talk to your customers and design products they love. She's been telling powerful brand stories for 20 years.
Making sense of heaps of research can sometimes feel like torture. Not even the research enthusiasts find it thrilling to squint at data for hours, thinking, “Wait… am I truly seeing the full picture?” Luckily, triangulation in qualitative research can save you…
During your product research, you’ve likely had moments where your hard work was overlooked or misunderstood. The good news? Pulling actionable insights from your…
Everyone in your design org is responsible for understanding and implementing practical UX research principles. Here's your starting point.…
Survey data should be a goldmine of insights. But when you first dive in, it’s more of a swamp. You’ve got heaps of ratings,…
Qualitative data is jam-packed with the “Aha!” and “Huh?!” moments that make or break the user experience. Any passionate researcher values this complex information.…
Survey data should be a goldmine of insights. But when you first dive in, it’s more of a swamp. You’ve got heaps of ratings, open-ended responses, and even a few head-scratching comments.…
Every good researcher will eventually end up sweating over how to formulate “simple” questions. Choose your words carefully to prevent users from going astray with their answers. But there’s a fine line…
Making sense of heaps of research can sometimes feel like torture. Not even the research enthusiasts find it thrilling to squint at data for hours, thinking, “Wait… am I truly seeing the…
Sherlock Holmes would probably claim user research is elementary. But any other researcher can tell it’s anything but easy. In fact, user research is part detective work and part science experiment. When…
Survey data is a sea of random answers, half-filled forms, and user comments ranging from “I love it!” to “Why does this exist?” If you find yourself tempted to toss it and…
Customer expectations are at an all-time high, with 88% of buyers claiming the experience a company provides is as important as the actual products or services. So, good customer service is no…
Conducting interviews and gathering insights from research is the fun part. Figuring out how to use all that data? Not so much. But that’s the reality of qualitative research: packed with valuable…
Learn the answers to frequently asked questions about how to start using AI to improve your research workflows.…
The co-author of "Changemakers" is joining Marvin to share her essential playbook for anyone who wants to design people-centered change.…
UX practitioners have a core role to play in developing ethical AI. Find out how to get your seat at the table.…