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Get structured answers and the story behind them
Combine survey questions, prototype tasks, and AI follow-ups in one study. See what people think, what they do, and why.
See the power of Marvin's advanced AI
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The best of both worlds
Collect comparable data and real context without scheduling a single call.
Build your study
Combine survey questions, interactive tasks, and AI-powered open ends. Set up screening and shape the study around your research goals.
Share it with participants
Send a study link and let people respond on their own time. Participants can choose to answer through text, audio, video, and screen sharing.
Analyze your results
Review structured results, uncover recurring themes, and dig into individual responses. Everything lives in Marvin, ready to analyze and share with your team.
One study, more ways to learn
Build the exact study you need
Mix and match question types, choose when AI digs deeper, and decide what gets recorded.
Build the exact study you need
Structured questions
Collect clean, comparable data with single and multi-choice, rating, NPS, ranking, image preference, and card sorting questions.
AI follow-up questions
Turn vague answers into useful detail. You decide when Marvin probes and what it asks, so every follow-up serves your research goals.
Prototype tasks
Watch participants work through your prototype while they think out loud, with ratings and follow-up questions in the same task.
Branching and screening
Show each participant only the questions that matter to them, and screen out people who don’t qualify before they reach your core study.
Flexible recording
Choose whether to record camera, microphone, and screen for each study, so participants can show you what they mean or simply answer.
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Analysis in Marvin
See every question charted, review each participant’s answers in order, and ask AI about your results without exporting a thing.
Built for the questions your team asks most
From product and design to marketing and CX, test what matters before you commit.
Product feedback
Have customers rate a feature and tell you what’s useful, confusing, or missing.
Prototype testing
Watch participants complete a task and see where they struggle before you build.
Message testing
Compare messages side by side and learn which ones resonate, and why.
Concept testing
Gauge reactions to new ideas and find out what drives interest or hesitation.
Qualitative NPS & CSAT
Collect scores and automatically follow up to learn the why behind the score.
Pricing research
Catch visitors the moment they land on your homepage or campaign pages. Learn what resonates, what’s confusing, and what they think you do.
New insights, meet everything you already know
Meet the bar for regulated industries
Frequently asked questions
Mixed methods research combines quantitative research, such as surveys and ratings, with qualitative research, such as interviews and usability testing. It helps teams measure trends while understanding the experiences and motivations behind them.
It’s one study that combines survey questions, prototype tasks, and AI follow-ups, with optional video, audio, and screen recording. You get the numbers and the reasons behind them from the same person.
Single choice, multi-choice, rating, NPS, ranking, image preference, open-ended, and card sorting are available, along with Figma prototype tasks. Prototype testing for live websites and other tools is coming soon.
Survey tools collect standardized responses, but open-ended questions often produce vague answers you can’t follow up on. Marvin pairs structured questions with AI follow-ups and optional recording, so you capture the answer and the reasoning behind it from the same person, at the same moment.
AI-Moderated Interviews are conversational and best for open-ended exploratory research. Mixed Method Study is structured, with AI probing on top, and is best for validating hypotheses, designs, messaging, and concepts.
Yes. You can use a participant’s answers to route them to different questions or screen them out early, sending them straight to the closing screen.
You decide which open-ended questions get follow-ups and what the AI should probe on. Structured questions always produce clean, structured answers.
No. You choose whether to record camera, microphone, and screen. You can also run the study as a structured survey with no recording at all. Prototype tasks require audio and screen sharing.
Every response flows into Marvin, where you can view charts for each question, review individual participant responses, and ask AI about your results alongside your existing research.
Mixed Method Study is part of Marvin’s AI Research Suite add-on for paid plans, alongside AI-Moderated Interviews and Live Intercept. You can try it for free too. Book a demo to learn more.
The answer is just the beginning
See how Mixed Method Study fits your team’s research workflow
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What if this pop-up could interview you?
Meet Marvin Live Intercept. The world's first voice-to-voice AI Interviewer embedded inside your digital products.
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