Marvin for Consumer Insights

Insights to drive every decision

Marvin gives teams one central place to organize, curate, collaborate, and share consumer research.

Trusted by the world’s leading brands
Why Marvin?

Consumer knowledge that compounds

The more your team puts in, the more every team gets out. Marvin connects every study, interview, and survey into one searchable system that gets smarter over time.

Analysis at the speed of AI

Auto-tag and theme responses across thousands of data points in minutes. Spend less time organizing data and more time shaping strategy.

Research that never gets lost

Every brand tracker, research study, and report stays searchable and connected. Search what research exists before deciding to commission a new study.

Insights every team can use

Give product, marketing, and strategy teams direct access to consumer knowledge. Deliver cited answers where they already work.

How it works

From scattered insights to shared intelligence

Marvin continuously ingests your consumer data, organizes it automatically, and surfaces insights that keep every team closer to the consumer.

One hub for every consumer insight

Explore Knowledge Hub
Ingest surveys, in-depth interviews, brand studies, and syndicated reports automatically.
Connect 30+ tools, including Qualtrics, SurveyMonkey, Zendesk, and more.
Organize all your consumer data quickly with auto-tagging and a global taxonomy.

Run qualitative research faster

Explore Research Methods
Run hundreds of AI-moderated interviews simultaneously in over 40 languages.
Invite Marvin AI Notetaker to moderated sessions for automated notes, transcripts, and summaries.
Findings flow directly into your Knowledge Hub, ready to search and synthesize.

Synthesis across every study

Check out Analysis Studio
Auto-tag and theme open-ended responses across thousands of data points and studies.
Connect findings across waves, segments, and studies to spot consumer trends over time.
Every AI-generated finding includes point-level citations, so every claim is traceable.

Insights that reach every team

Explore Reporting & Insights
Subscribe and get new insights sent to your email, Slack, or Teams.
Create engaging reports with video clips, insight playlists, and quotes.
Connect Marvin to Claude, Copilot, or any MCP-compatible system.
“We have been consistently collecting data in HeyMarvin, and we've been able to see on a daily basis what's actually happening. And I think this is very valuable.”
Mahad Bullo, PhD
Staff UX Researcher
Angela Prendl
UX researcher at REWE International
Use cases

Marvin for consumer insights

Consumer segmentation

Build shopper segments from real behavioral and attitudinal data. Synthesize across studies and keep data current automatically.

Persona development

Synthesize consumer interviews, survey data, and purchase behavior into personas grounded in real evidence. Update them as new research comes in.

Claims & testimonial research

Capture consumer testimonials, and validate product claims at scale. Surface the exact language shoppers use, and feed it into your creative.

Competitive research

Follow competitors in Marvin to auto-surface insights as they emerge. Understand why shoppers switch and where your brand wins on the shelf.

Cross-study synthesis

Surface patterns across shopper studies and methodologies with AI-powered analysis. Every theme links back to the source data that supports it.

Trends & emerging needs research

Ingest consumer feedback, interviews, and surveys into Marvin continuously. Ask what’s shifting across your category, and get cited answers in seconds.

Frequently asked questions

Ask Marvin a question, and it searches across your full knowledge repository, including historical brand trackers, segmentation studies, and category reports, to surface patterns and themes. Every AI-generated answer includes point-level citations so you can trace every claim back to the original study, wave, or respondent.

Yes. Role-based access controls determine who sees what. Product, marketing, and innovation teams can search your knowledge repository and get cited answers without accessing sensitive participant information. Topic Subscriptions deliver relevant findings proactively to the right people, so insights reach decision-makers without a research request.

Subscribe to category or topic feeds, and Marvin surfaces new insights automatically as data comes in. Run AI-powered synthesis across your full consumer data library to identify what’s shifting in attitudes, behaviors and unmet needs, before a trend becomes obvious to your competitors.

Marvin integrates with 30+ tools natively, including Qualtrics, SurveyMonkey, Zoom, Zendesk, and more. Data is ingested continuously, so your knowledge repository stays up to date without manual effort. Insights can surface in Salesforce, Slack, Teams, Figma, and any MCP-compatible AI tool your team uses.

Drive impact with consumer insights

See how Marvin can help your team centralize research, uncover patterns, and ensure every insight drives action across your business.

Book a demo now