Marvin for Product Marketing

Build messaging that wins

Marvin gives product marketing teams one place to research buyers, develop messaging, track competitors, and share insights with the teams that need them.

Trusted by world-class product marketers
Why Marvin?

Find the customer answers you need

The customer and market insights you need already exist in your organization, and Marvin makes them quickly searchable, citable, and accessible.

Build positioning in your customer’s words

Ask Marvin how real buyers describe their problems, goals, and objections. Then, build messaging that reflects what customers actually say, not internal opinions.

Back every claim with proof

Every answer is traced to the exact call, transcript, or study. Walk into launches and executive reviews with messaging you can defend.

Share insights where teams work

Surface customer knowledge in Slack, Salesforce, Claude, ChatGPT, and other tools, so insights get used, not buried.

How it works

Harness insights to lead your category

Marvin connects your customer conversations, centralizes research, and surfaces the insights that drive better messaging, faster launches, and stronger competitive positioning.

Your organization’s knowledge, in one place

See Knowledge Hub
Marvin ingests call recordings, win/loss interviews, surveys, and support tickets automatically.
Connect Marvin to Gong, Zoom, Zendesk, and 30+ other tools your team already uses.
Get AI-generated, cited answers you can trust from your full knowledge base, in seconds.

Run research without bottlenecks

Explore Modern Research Methods
Conduct AI-moderated interviews and win/loss conversations without long timelines or bottlenecks.
Capture live calls with AI Notetaker, which transcribes, summarizes, and tags every conversation.
Connect CRM data with your Marvin research panel for deeper audience insights.

Turn findings into decisions everyone can act on

Discover Reporting & Insights
Curate insights for leadership, CS, sales, product, and marketing on the topics they care about most.
Surface customer, brand, and market intelligence inside Slack and Salesforce automatically.
Connect Marvin to Claude, ChatGPT, Copilot, or any MCP-compatible tool and query insights.
“Instead of spending hours manually sorting through transcripts, I’m easily saving one-third of my time with Marvin. We’re doing deeper analysis than we could have done because of time constraints. That is a game-changer.”
Mahad Bullo, PhD
Staff UX Researcher
Mary Gray, PhD
Senior Principal Researcher at Microsoft Research
Use cases

Marvin for product marketing

Competitive intelligence

Run win/loss interviews, subscribe to competitor updates, and give your whole team access to competitive intelligence directly.

Messaging development

Synthesize customer interviews, win/loss calls, and surveys to find the language buyers use. Build messaging that reflects actual customers.

Customer beta programs

Run structured beta programs end-to-end in Marvin. Conduct interviews, synthesize feedback, and walk into every launch with cited evidence.

Win/loss interviews

Run AI-moderated interviews at scale and synthesize findings across deals. Understand objections, buyer language, and what tips deals in either direction.

Customer research

Centralize customer interviews, surveys, and call recordings in one searchable system. Ask Marvin a question, and get cited answers you can verify.

Persona development

Use Marvin’s Deep Research to synthesize interview transcripts, sales calls, and survey data into personas. Connect new research as it arrives.

Frequently asked questions

No, Marvin is built for anyone who needs to understand customers and act on what they find. Product marketers at some of the world’s biggest brands use Marvin to develop messaging, run competitive intelligence, analyze win/loss interviews, and surface customer language without waiting in a research or data queue for support.

You can connect your meeting recording platform or use Marvin’s AI Notetaker, alongside customer interviews and survey data. Then, ask Marvin what language buyers use to describe their problems, goals, and objections, and trace every answer back to its original source. Positioning decisions stop being based on gut feel or filtered summaries and start being grounded in what buyers actually said.

You can upload competitive research, win/loss call transcripts, and market studies into Marvin to create a central hub for all of your knowledge. Subscribe to competitor topics, and Marvin surfaces new insights automatically as they come in. Connect via Marvin MCP to Claude or any AI tool to build a live competitive intelligence agent your whole team can query directly.

Marvin ingests sales calls, customer interviews, support tickets, survey data, reviews, research reports, and more. The AI Notetaker joins live calls and automatically transcribes, summarizes, and tags findings so nothing is lost between the conversation and the debrief.

Marvin delivers automated insight digests to stakeholders on the topics they care about via email or Slack. You can also add everyone in your company to Marvin as a viewer, or connect Marvin to Claude, ChatGPT, Copilot, or any MCP-compatible AI tool, so your team can ask questions and get cited answers without logging into the platform.

Most teams are up and running within a week. Marvin ingests data from your existing tools continuously, so the knowledge base starts building immediately. The AI Notetaker can join your first customer call on day one.

Make customer insights your competitive edge

See how Marvin helps product marketers turn customer conversations into messaging, positioning, and intelligence that drive revenue.

Book a demo now