What's new in Marvin: September product recap

Customer insights shouldn't have to wait for the next research sprint, and shouldn't be stuck in one tool. That idea shaped almost everything we shipped this month. Our September releases help you capture feedback while it's happening and use it in the tools where your team works.

Here's what's new, plus a look at what's coming next.

Live Intercept: talk to customers in the moment

The best time to understand a customer's experience is while they're still in it. Live Intercept runs AI-moderated interviews directly on your website or inside your product. You get to ask people why they're doing what they're doing while it's still fresh, instead of piecing together their reasons weeks later from analytics or a follow-up survey.

Every conversation flows into Marvin, where you can analyze it along with your interviews, surveys, and other customer knowledge.

Live Intercept is available as an upgrade. Contact your customer success manager to help you add it to your plan.

Marvin MCP is now read-write

When we launched Marvin MCP, the goal was simple: bring cited customer insights into the AI tools your team already uses. Now, knowledge can flow in both directions.

With this release, you can also work in Marvin directly from Claude, ChatGPT, Cursor, and other compatible AI tools. Without leaving these tools, you can now:

• Create projects and discussion guides
• Update project overviews
• Publish Insight reports

For example, you could ask your AI tool to review last quarter's onboarding interviews, draft a discussion guide for a follow-up study, and set up the project in Marvin, all in one conversation.

Here’s what you need to know to get started:

• Admins can switch MCP access on or off for the entire team.
• If MCP is enabled, each person decides whether to grant write access when they connect their AI tool.
• If you’ve already added Marvin as a connector, disconnect it from your AI tool. Then reconnect and grant write access during setup.

Ask AI, revamped

Ask AI now has two agentic modes, so you can choose between speed and depth:

• Standard mode gives fast answers to everyday questions.
• Advanced mode takes more time and analyzes a larger share of your data to answer complex questions.

Ask AI can also produce artifacts, including presentations, charts, thematic analyses, customer journey maps, and more. You can go from a question to a draft deliverable in a single step.

Organizational Memory: teach Ask AI how your company thinks

Generic answers usually come from missing context. With Organizational Memory, Admins can upload brand guidelines, industry terminology, training materials, and company objectives. Marvin draws on that context every time you and your teammates ask a question.

High-level insights at a glance for all studies

Reading every answer to spot a pattern takes time you'd rather spend acting on it.

Marvin now creates an overview for each question in a study, helping you track trends and insights across responses. The summary updates automatically as new responses come in, so you always see the latest picture without re-running any analysis.

You can check in on a live study anytime and understand what's emerging in minutes. Or give stakeholders an early read before the full analysis is ready.

Coming soon

Live Intercept for mobile apps

We're building a mobile SDK that brings AI-moderated interviews into your app. You'll be able to capture feedback at key moments in the mobile experience and analyze it alongside everything else in Marvin.

Mixed methods studies

Soon you'll be able to combine survey questions, tasks, and AI-powered open-ended questions in a single study. Participants will be able to answer by audio, video, or text, and share their screens. You'll get both the numbers and the reasons behind them from one study.

What's next

Together, these updates move Marvin toward research that's always running and insight that shows up wherever decisions get made. We'd love to hear how your team puts them to work. Want to see these updates in action? Reach out to your customer success manager or explore in Marvin.

If you would like to try upcoming features and share feedback with our team, join the Experience Research Program.

If you are new to Marvin and want to see it in action, book a free, personalized demo.