Introducing Marvin's Agentic Ask AI

Today, we're launching Agentic Ask AI in the Marvin platform: the first multi-agent AI search built specifically for customer research.

Instead of relying on a single AI model, Agentic Ask AI deploys a team of specialized research agents that work together autonomously. They break down complex questions, find relevant data across your workspace, cross-validate findings, and surface evidence-backed insights.

The challenge of scattered customer knowledge‍

Companies invest millions in collecting customer feedback through interviews, surveys, UX studies, support tickets, and customer conversations. But when critical decisions need to be made, that knowledge remains siloed across teams, tools, and systems. The answers exist, but teams struggle to find them quickly when they need them most.

Some examples we hear all the time:

• A product manager needs to prioritize the roadmap, but doesn't have time to review hundreds of customer calls. 
• A designer wants to understand usability pain points without pulling the research team away from strategic work.
• A marketer needs to know what messaging resonates, grounded in real customer language, not assumptions.
• An executive wants to know why customers are churning and what needs to be prioritized to fix the issues fast.
  

Over the past year, Marvin’s customers have consistently told us that general-purpose AI tools fall short for complex research and knowledge retrieval. These tools weren’t designed for the realities of customer research. They miss critical nuances buried in long conversations. They can’t explain why a particular insight surfaced or where it came from. And when decisions impact millions of customers and significant revenue, teams need answers grounded in their own customer and market data.

How Agentic Ask AI works

Agentic Ask AI takes a fundamentally different approach than traditional AI search. When you ask a complex question (like: "Why are enterprise customers churning?" or "What features should we prioritize?") here's what happens:

• Discovery agents scan your entire Marvin workspace for relevant data across projects and time periods.
• Analysis agents interpret large volumes of qualitative and quantitative feedback, connecting insights across disconnected initiatives.
• Validation agents cross-check findings against contradictory evidence to ensure critical signals aren't missed.
• Citation agents track exactly where each piece of information originated, linking every claim back to its source so you can verify everything yourself.
• Synthesis agents distill complex, multisource findings into clear answers with supporting evidence that directly address your original question.‍

‍The result: Comprehensive, evidence-backed answers in minutes instead of weeks, with clickable citations to every interview transcript, support ticket, sales call, and document.

Purpose-built for research workflows

‍Agentic Ask AI is built specifically for the complexity of real research, not just keyword matching or basic summaries. It is designed to understand the nuance, context, and depth that make research data uniquely challenging.

The new capability stands out from others in the space because it:

• Analyzes long, multi-speaker conversations where tone, sentiment, and subtle cues matter as much as the words
• Synthesizes insights across formats, including interviews, audio, video, PDFs, spreadsheets, and support tickets, in a single search
• Works across languages and accents, returning insights in your preferred language
• Grounds every finding in your data, validating insights against real sources rather than assumptions or hallucinations
• Protects sensitive information by respecting workspace permissions and keeping redacted data secure
• Shows its work by linking every answer to its original sources, with no black-box AI, so you can verify every detail yourself‍

‍AI modes aligned to research needs

With today's launch, Marvin now offers three distinct AI capabilities, each optimized for different research needs:

1. Ask AI is best for quick answers with citations from the most relevant and recent data when you need immediate insights.
2. Agentic Ask AI (NEW) is best for extensive multi-agent investigation across all historical and real-time customer knowledge, when you need a comprehensive analysis of complex questions.
3. Deep Research is best for in-depth analysis of a single study or project with structured, shareable reports when you need thorough documentation for stakeholders.

These modes reflect how research actually works. Some decisions need immediate answers. Some require understanding complex patterns. Some call for a complete, presentation-ready analysis. Now you can move seamlessly between all three.

‍Designed to democratize customer understanding

We built Agentic Ask AI for teams who need to ground decisions in customer evidence. 

This capability helps: 

• Researchers reclaim time previously spent manually answering questions about old studies and rediscover forgotten work that leads to unexpected insights, freeing them to conduct new research that pushes the organization forward.
• Product managers self-serve research when making roadmap decisions, without spending hours digging through files or pulling the research team away from more strategic work.
• Designers access real customer feedback about usability, preferences, and pain points to inform their work, grounded in evidence rather than assumptions.
• Marketers understand what messaging resonates, what concerns emerge, and how customer needs are evolving across markets.
• Executives gain confidence in strategic decisions, knowing every recommendation is traceable to actual customer evidence.
• Customer success and support teams identify recurring issues and emerging patterns before they become widespread problems.

Availability and resources

Agentic Ask AI is now available in beta for all customers with a Marvin Enterprise plan. 

Curious to see it in action? Join us for the Winter Product Showcase on January 29, 2026. Register here.

If you're not on the Enterprise plan yet and would like access to Agentic Ask AI, get in touch with our team. We’re happy to help.