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Turning Research Into a Competitive Edge
LIVE WEBINAR on April 22, 2026 at 1pm ET/10am PT
For years, research helped teams reduce risk.
But the world of product development has changed.
When building products is faster than ever, the real differentiator isn’t execution — it’s understanding users and markets better than everyone else.
Leading organizations are starting to rethink the role research plays across product, design, and marketing teams.
In this session, Prayag Narula sits down with Jo Widawski, CEO of Maze, to explore how research is evolving into a true competitive advantage.
They’ll explore:
- Why research is shifting from an insurance policy to a strategic advantage
- How teams can scale and democratize research across their organization
- The growing convergence of user research and market research
- What the rise of AI-moderated research means for the future of insights
- How leaders can build a research stack that drives faster decision-making
Can’t join us live? Register anyway and we’ll send you the recording after the session.
Speaker Spotlight
Prayag Narula
Prayag Narula is the co-founder and CEO of HeyMarvin, the first AI-powered research repository and qualitative data analysis platform. Marvin was designed to elevate the voice of your customers so you build exactly what they need.
Previously, Prayag co-founded and led LeadGenius. Prayag was a researcher at University of Helsinki in Finland.
He studied at the UC Berkeley School of Information, and he is the published author of more than a dozen research papers in the field of HCI, User Centered Design, Artificial Intelligence, Crowdsourcing, and Computer Networks.
Jo Widawski
Jo Widawski is the Founder and CEO of Maze, a product research platform helping teams access user insights at the speed of product development. Maze enables organizations to continuously collect and act on user feedback throughout the product lifecycle, powering research for more than 60,000 teams worldwide including Uber, Accenture, and Braze.
Before founding Maze, Jo worked as a UX Lead at Bam.tech, where he helped teams scale research and design practices across complex digital products. He has also founded and advised several startups focused on product development and user experience.
