.png)
.svg)
Turning Research Into a Competitive Edge
ON-DEMAND VIRTUAL EVENT
For years, research helped teams reduce risk.
But the world of product development has changed.
When building products is faster than ever, the real differentiator isn’t execution — it’s understanding users and markets better than everyone else.
Leading organizations are starting to rethink the role research plays across product, design, and marketing teams.
In this session, Prayag Narula sits down with Jo Widawski, CEO of Maze, to explore how research is evolving into a true competitive advantage.
They’ll explore:
- Why research is shifting from an insurance policy to a strategic advantage
- How teams can scale and democratize research across their organization
- The growing convergence of user research and market research
- What the rise of AI-moderated research means for the future of insights
- How leaders can build a research stack that drives faster decision-making
Speaker Spotlight
Prayag Narula
Prayag Narula is co-founder and CEO of Marvin, an AI-native customer insights platform trusted by Fortune 500 companies to better understand their customers. Marvin brings together AI-powered research tools, an intelligent knowledge repository, and agentic AI to help teams connect with their users, learn faster, and make better decisions together.
Prayag has spent his career at the intersection of research, technology, and entrepreneurship. Before Marvin, he co-founded and led LeadGenius. He previously worked as a researcher at the University of Helsinki, studied at UC Berkeley’s School of Information, and published more than a dozen papers on human-computer interaction, user-centered design, and artificial intelligence.
Jo Widawski
Jo Widawski is the Founder and CEO of Maze, a product research platform helping teams access user insights at the speed of product development. Maze enables organizations to continuously collect and act on user feedback throughout the product lifecycle, powering research for more than 60,000 teams worldwide including Uber, Accenture, and Braze.
Before founding Maze, Jo worked as a UX Lead at Bam.tech, where he helped teams scale research and design practices across complex digital products. He has also founded and advised several startups focused on product development and user experience.
