.svg)
The State of Modern Research 2026
Closing the Listening Gap
The numbers behind the listening gap
94%
vs
27%
94%
94% of respondents say leadership believes research is important.
Only 27% say research is referenced in almost every major decision.
73%
vs
37%
27%
73% of senior leaders say research review is a formal step before major decisions. Only 37% of the practitioners doing the work agree.
51%
vs
16%
73%
Organizations with an active insights repository are more than 3X as likely to see significant Al time savings as those without one.
About the report
Most companies say they listen to their customers. The truth is more complicated. In The State of Modern Research 2026: Closing the Listening Gap, we surveyed 309 researchers and research leaders to find out why.
We discovered a major contradiction: companies are collecting more feedback than ever, but customer insights don’t consistently make it into their business decisions.That’s the listening gap.
Four trends widening the listening gap:
- Research has scaled. The supporting systems haven't kept up.
- Senior leaders and practitioners disagree about the problem. They're both right.
- Most researchers use AI. Few are getting the most from it.
- Organizations want democratized research. But they don't buy tools everyone can use.
Download the report today to learn how modern research organizations are closing the listening gap.
Be the first to know what's new in Marvin.
Want to see Marvin in action?
Schedule a call and learn how to organize, analyze, and act on customer knowledge today.
By submitting your information, you agree to HeyMarvin’s Privacy Policy. You can opt out anytime.
Watch a quick demo video
Discover how Marvin can streamline your user research workflow. Watch the demo video to see real results in action.
Demo videoBy submitting your information, you agree to HeyMarvin’s Privacy Policy. You can opt out anytime.