Build your customer
interview guide in minutes

You can generate guides for discovery research, concept validation, customer feedback, usability testing, and other interview-based studies. The tool tailors every guide to your research goals, participants, and interview context.

If you'd like to change the user interview script, simply start over and update your answers to the six core questions. The more specific details you provide in your answers, the better the guide will match your research goals.

A basic interview template gives everyone the same starting point. Marvin creates a guide from your research brief, including your goals, participants, and session length. The result is a discussion guide that aligns with the conversations you want to have and effectively supports your objectives.

You can download your guide as a PDF or DOCX for easy review, sharing, or printing. If you want to continue your research in Marvin, you can also copy the guide or launch it as an AI-moderated study.

Yes. The generator works for both B2B and B2C research because it builds the guide around the participants you describe. Whether you're interviewing product managers, healthcare professionals, or everyday consumers, the generator adapts the questions to your study.