Marvin vs. Deeto

A customer evidence program that isn't capped by who says yes.

Turn customer conversations into proof. Marvin finds quotes, insights, and success stories from calls you already record—and fills the gaps with AI-powered interviews.

4.8 on G2.com
4.8 on Capterra

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Trusted by world-class brands
Why Marvin

Where advocacy-first evidence programs stall

01
Your proof is capped by how many customers say yes
Recruit, chase, schedule, reward, repeat. The program's output is limited by the slowest step in it — and the same handful of friendly logos get asked every quarter.
In Marvin
The evidence already exists in calls you recorded. Marvin transcribes, labels and surfaces the quotable moments — no ask, no incentive, no waiting.
02
The segment you need proof for is the one nobody volunteered from
A deal stalls on a mid-market security objection, or a new product line has no references yet. An advocacy library can only serve what it's already collected.
In Marvin
Search the library by segment, persona or product for what customers said about it. If there's genuinely nothing, the AI moderator runs interviews to fill the gap this week.
03
A published story can't be re-opened
Once a story is composed, the conversation behind it is gone. When an exec pushes back on the number, or product wants the context, there's nothing to go back to.
In Marvin
Every claim keeps its receipt: the timestamped clip of the customer saying it. Share it by link — no login needed — and reuse the same source for the next asset.
Side by side

Same job — customer evidence your teams can use. Different starting material.

Running an evidence program
Marvin
Deeto
What the program runs on
Every customer conversation you record, plus AI-moderated interviews
Customers who opt into advocacy
Time to your first proof point
Upload last quarter's calls and pull quotes the same day
Recruit an advocate, then wait for the interview
Coverage by segment, persona or product
Search the whole library for the exact cut you need
Whatever advocates have already given you
Filling a gap in the evidence
AI moderator interviews customers in-app and asks the follow-ups itself
AI-led interviews with advocates who agree
Recording & transcription of your own calls
Built in, 40+ languages
Not a recording tool
Proof a sceptic can check
Every claim links to the timestamped clip of the customer saying it
Attributed story or quote card
Answering a question the program never asked
Ask AI across everything; Deep Research for themes and hypotheses
Go back and ask another advocate
Advocate fatigue
Most evidence needs no ask at all
Managed with rotation and rewards
Who else gets value from the same library
GTM, product marketing, market research, user research, product
GTM, customer marketing, customer success
Reference, referral & rewards admin
Marvin produces the evidence, not the incentive program
Core strength
Try before you buy
Free plan for 2 users, free trial
Sales-led demo
Four steps

How the program runs on Marvin

01

01

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Bring in what you have

Connect Zoom, Teams and Gong, or drop in a folder of recordings. Everything is transcribed and labelled automatically.

02

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Mine it for proof

Ask AI for the outcome stats, objections and quotes in a segment. Deep Research finds the patterns you'd otherwise read for.

03

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Fill the gaps

No proof for a persona or new product line? The AI moderator interviews those customers in-app and asks the follow-ups itself.

04

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Ship it with receipts

Insight reports, highlight reels and clips, shareable by link with no login — each one traceable to the moment it came from.

Your next proof point is already on a recording.

Bring one quarter of customer calls to the demo and we'll pull the quotes, stats and stories out of them live.