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How Modern Researchers Are Using MCP (and Why It Matters)
Join us on August 12, 2026 at 1 PM PT / 10 AM ET
Researchers do rigorous work to understand their customers. A lot of that dies in a deck nobody outside the team opens.
MCP changes that. Instead of research sitting locked away in a repository, insights move into tools non-researchers already use. MCP breaks down barriers, and customer feedback shows up the moment a PM scopes new features or a leader makes a critical business decision.
Join us for a conversation with researchers building this right now.
What you'll discover:
- How researchers are using MCP to embed insights into stakeholder workflows
- How to balance access with control, without diluting rigor
- The questions that tell you when MCP is the right call
- Field-tested use cases: what worked, what didn’t
Speaker Spotlight
Ben Wiedmaier
Ben Wiedmaier is a social scientist and go-to-market generalist at Marvin, where he helps shape how teams turn customer signals into actionable product decisions. With deep experience across UX research, content strategy, and research SaaS, he’s spent his career helping organizations operationalize insight—from capture to activation.
He’s focused on how AI is reshaping research workflows, decision-making, and the future of how teams understand their customers.
Martin Garcia
Martin Garcia is a Staff UX Researcher at NinjaTrader, where he leads the implementation of MCP to embed customer insights into product decision-making. With seven years in product research and strategy, he has worked with industry-leading organizations, including Microsoft, Facebook, Apollo, and Blink. Martin specializes in quantitative and qualitative research methodologies. As a bilingual researcher with a background in psychology, Martin brings a cross-cultural perspective to understanding user needs and building inclusive research practices. Outside of research, he is driven by storytelling, travel, and the intersection of food and culture.
Kaleb Loosbrock
Kaleb Loosbrock is a Principal Researcher, independent consultant, and founder of the AIxUXR private community, where researchers around the world debate, deliberate, and design the future of research. With over a decade of experience in product research, design, and management, he helps researchers and organizations transition from surviving to thriving in the age of AI. A recovering product manager turned researcher, Kaleb draws on his experience at global companies like Instacart, Gong, Lyft, and Virgin America to help teams connect customer insights to company outcomes. He is the creator of the CRAFTe framework for prompt engineering and a frequent instructor for User Interviews, where his courses on AI in research have reached over 1,200 practitioners. Kaleb holds a BS in Arts Administration and Spanish from Butler University. Midwesterner by birth, yoga teacher by choice, artist by hand, and dog lover by default.
