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ON-DEMAND VIRTUAL EVENT
Rethinking Research:
How to Communicate (& Prove) Your Value to the Business
We know the market has shifted. Senior leaders want quick, iterative insights rather than extensive, time-consuming studies.
Luckily, we have the tools and skills to do this while protecting the future of user research.
Twilio's Dr. Ari Zelmanow is on a mission to help researchers like you elevate the work you're already doing and prove your worth.
Discover key takeaways...
🔎 Collect and interrogate evidence like a detective
⚖️ Build a defensible business case like a trial attorney
🎤 Communicate with confidence like a primetime news anchor
📓 Get everyone on the same page regarding customer insights like a well-respected, influential research leader
Speaker Spotlight
Dr. Ari Zelmanow
Dr. Ari Zelmanow is the Sherlock Holmes of Customer, User, and Buyer Behavior. He uses detective-grade forensic analysis techniques to get in the minds of customers and buyers to help businesses make smarter growth bets.
His Customer Forensics™ technique helps businesses collect and interrogate evidence like a detective, build defensible business cases like a trial attorney, and communicate with the confidence of a primetime news anchor. He has built insights teams at Twitter, Indeed, Panasonic, and Quantive and is currently leading research for Twilio’s Communications Division. He believes in truth, justice, the Oxford comma, and NY-style pizza.
Prayag Narula
Prayag Narula is co-founder and CEO of Marvin, an AI-native customer insights platform trusted by Fortune 500 companies to better understand their customers. Marvin brings together AI-powered research tools, an intelligent knowledge repository, and agentic AI to help teams connect with their users, learn faster, and make better decisions together.
Prayag has spent his career at the intersection of research, technology, and entrepreneurship. Before Marvin, he co-founded and led LeadGenius. He previously worked as a researcher at the University of Helsinki, studied at UC Berkeley’s School of Information, and published more than a dozen papers on human-computer interaction, user-centered design, and artificial intelligence.
