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ON-DEMAND - WATCH THE RECORDING
Rethinking Research:
How to Communicate (& Prove) Your Value to the Business
We know the market has shifted. Senior leaders want quick, iterative insights rather than extensive, time-consuming studies.
Luckily, we have the tools and skills to do this while protecting the future of user research.
Twilio's Dr. Ari Zelmanow is on a mission to help researchers like you elevate the work you're already doing and prove your worth.
Discover key takeaways...
🔎 Collect and interrogate evidence like a detective
⚖️ Build a defensible business case like a trial attorney
🎤 Communicate with confidence like a primetime news anchor
📓 Get everyone on the same page regarding customer insights like a well-respected, influential research leader
Speaker Spotlight
Dr. Ari Zelmanow
Dr. Ari Zelmanow is the Sherlock Holmes of Customer, User, and Buyer Behavior. He uses detective-grade forensic analysis techniques to get in the minds of customers and buyers to help businesses make smarter growth bets.
His Customer Forensics™ technique helps businesses collect and interrogate evidence like a detective, build defensible business cases like a trial attorney, and communicate with the confidence of a primetime news anchor. He has built insights teams at Twitter, Indeed, Panasonic, and Quantive and is currently leading research for Twilio’s Communications Division. He believes in truth, justice, the Oxford comma, and NY-style pizza.
Prayag Narula
Prayag Narula is the co-founder and CEO of HeyMarvin, the first AI-powered research repository and qualitative data analysis platform. Marvin was designed to elevate the voice of your customers so you build exactly what they need.
Previously, Prayag co-founded and led LeadGenius. Prayag was a researcher at University of Helsinki in Finland.
He studied at the UC Berkeley School of Information, and he is the published author of more than a dozen research papers in the field of HCI, User Centered Design, Artificial Intelligence, Crowdsourcing, and Computer Networks.
