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ON-DEMAND VIRTUAL EVENT
How to Scale Design and User Research Operations
Talking to your users is core to building a product they love.
But how do you roll out an effective user research process that can flex and grow with your team? How can customer-centric processes and design systems help product designers when working in a decentralized organization?
Find out how Product Design Leader Brian Verhoeven navigates these challenges to scale research and design within enterprise companies.
Discover Key Takeaways
🌟 What “scaling design” actually looks like in practice
🌟 How to maintain design quality across multiple squads
🌟 Assessing skill sets and identifying UX gaps
🌟 The importance of building a critique culture
🌟 Strategies you can use to improve your own team’s output in 2024
Speaker Spotlight
Brian Verhoeven
Brian Verhoeven is a design leader known for his expertise in elevating design's role within complex organizational structures.
As the Head of Design at Morningstar, Brian played a pivotal role in transforming the company's approach to product design, unifying multiple legacy products into a cohesive Wealth Platform while enhancing the customer-centric approach the team followed. His leadership extended beyond Morningstar Investment Management to include significant contributions to Morningstar's design system, and direct-to-consumer products, further showcasing his versatility and breadth of impact. Under his guidance, the design team at Morningstar evolved to become more customer-focused, integrating design activity into Agile methodologies and improving the overall customer experience. This transformation was marked by the launch of innovative products like the direct indexing pilot, which achieved best-in-class usability scores.
Brian is an advocate for nurturing talent and ensuring team members grow their skills and advance in their careers.
Prayag Narula
Prayag Narula is co-founder and CEO of Marvin, an AI-native customer insights platform trusted by Fortune 500 companies to better understand their customers. Marvin brings together AI-powered research tools, an intelligent knowledge repository, and agentic AI to help teams connect with their users, learn faster, and make better decisions together.
Prayag has spent his career at the intersection of research, technology, and entrepreneurship. Before Marvin, he co-founded and led LeadGenius. He previously worked as a researcher at the University of Helsinki, studied at UC Berkeley’s School of Information, and published more than a dozen papers on human-computer interaction, user-centered design, and artificial intelligence.
