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ON-DEMAND EVENT
How to Scale Design and User Research Operations
Talking to your users is core to building a product they love.
But how do you roll out an effective user research process that can flex and grow with your team? How can customer-centric processes and design systems help product designers when working in a decentralized organization?
Find out how Product Design Leader Brian Verhoeven navigates these challenges to scale research and design within enterprise companies.
Discover Key Takeaways
🌟 What “scaling design” actually looks like in practice
🌟 How to maintain design quality across multiple squads
🌟 Assessing skill sets and identifying UX gaps
🌟 The importance of building a critique culture
🌟 Strategies you can use to improve your own team’s output in 2024
Speaker Spotlight
Brian Verhoeven
Brian Verhoeven is a design leader known for his expertise in elevating design's role within complex organizational structures.
As the Head of Design at Morningstar, Brian played a pivotal role in transforming the company's approach to product design, unifying multiple legacy products into a cohesive Wealth Platform while enhancing the customer-centric approach the team followed. His leadership extended beyond Morningstar Investment Management to include significant contributions to Morningstar's design system, and direct-to-consumer products, further showcasing his versatility and breadth of impact. Under his guidance, the design team at Morningstar evolved to become more customer-focused, integrating design activity into Agile methodologies and improving the overall customer experience. This transformation was marked by the launch of innovative products like the direct indexing pilot, which achieved best-in-class usability scores.
Brian is an advocate for nurturing talent and ensuring team members grow their skills and advance in their careers.
Prayag Narula
Prayag Narula is the co-founder and CEO of HeyMarvin, the first AI-powered research repository and qualitative data analysis platform. Marvin was designed to elevate the voice of your customers so you build exactly what they need.
Previously, Prayag co-founded and led LeadGenius. Prayag was a researcher at University of Helsinki in Finland.
He studied at the UC Berkeley School of Information, and he is the published author of more than a dozen research papers in the field of HCI, User Centered Design, Artificial Intelligence, Crowdsourcing, and Computer Networks.
