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ON-DEMAND VIRTUAL EVENT
Building a Culture Where Research Will Thrive
A strong research culture is no longer a "nice to have." It's critical for businesses that want to avoid costly mistakes and make smarter decisions on behalf of their users.
UX Research Leader Tira Schwartz wants to tell you exactly how to get there.
Join us as we explore strategies for fostering a research-centric environment, drawing on Tira's experiences in organizations like Microsoft, Redfin, and Stripe.
You'll discover key takeaways like...
💡 How research leads to a more confident product team
💡 What's really at stake for businesses that hire fewer professional researchers
💡 Balancing strategic work with operational and foundational tasks
💡 Ways to measure the impact of research
💡 Why networking and collaborating across departments makes researchers a huge asset
Speaker Spotlight
Tira Schwartz
Tira Schwartz has 20 years of experience in UX Research leadership at companies such as Stripe, Redfin, and Microsoft.
Tira has managed teams of over 30 UX Researchers, grown teams from 5 to 30, and been the first researcher to join a company.
Regardless of the size and trajectory of the research organization, each role has involved building a culture of research to increase insights and in turn, increase the quality and strategies of products and services. This involves building systematic practices, developing strategic partnerships, triangulating data, and telling a good story.
Prayag Narula
Prayag Narula is co-founder and CEO of Marvin, an AI-native customer insights platform trusted by Fortune 500 companies to better understand their customers. Marvin brings together AI-powered research tools, an intelligent knowledge repository, and agentic AI to help teams connect with their users, learn faster, and make better decisions together.
Prayag has spent his career at the intersection of research, technology, and entrepreneurship. Before Marvin, he co-founded and led LeadGenius. He previously worked as a researcher at the University of Helsinki, studied at UC Berkeley’s School of Information, and published more than a dozen papers on human-computer interaction, user-centered design, and artificial intelligence.
