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Discover how Marvin can streamline your user research workflow. Explore the quick product tour to see real results in action.
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You answer questions across six categories, from your current setup to your AI readiness. Then the tool applies a set of decision rules to reach your recommendation.
No. Anyone weighing whether to build or buy a way to collect and analyze customer insight can use it, whether that’s product, design, marketing, customer success, or market research teams. The questions on the build vs buy assessment ask about your budget, your timeline, who would maintain the tool, and how sensitive your data is. Those factors apply to any team mentioned above.
The rules come from a curated library of 90 vetted sources on build versus buy practice. AI reads your written answer to confirm the direction. Use the result to open the budget conversation with finance, or to ask engineering whether they can commit to maintaining a custom tool for the next few years.
The build vs buy decision is different for research teams because of what the tool has to store. Research data is video, audio, and transcripts. A custom build has to handle transcription, tagging, and search across all of it. Participant recordings also carry consent and privacy obligations. That extra work is why research teams find building far more expensive than they expect.
Yes. Building wins when all six of these are true:
Teams that meet only some of these usually land on hybrid recommendations.
Most likely, yes. Marvin has more than 30 native integrations that cover research, product, support, sales, and marketing tools. An import API handles anything else you need. Slack and Salesforce connect natively with Marvin. There is also an MCP connector. AI tools like Claude and Figma Make can pull from your research while you work in them.
Most likely, yes. Marvin has more than 30 native integrations that cover research, product, support, sales, and marketing tools. An import API handles anything else you need. Slack and Salesforce connect natively with Marvin. There is also an MCP connector. AI tools like Claude and Figma Make can pull from your research while you work in them.
Yes. The free plan lets you start with no credit card required. Larger teams can request an enterprise trial instead, which includes onboarding support. If you want to see how it works for a team like yours first, our customer stories cover what changed after they switched to Marvin.
That depends on how many files you have and where they sit today. The bulk upload feature and direct connections to Notion, Confluence, and Google Drive bring most of it into HeyMarvin automatically. Our team maps the move out with you first. Agreeing on taxonomy (how to label everything) usually takes longer than shifting the files.
Yes. The free plan lets you start with no credit card required. Larger teams can request an enterprise trial instead, which includes onboarding support. If you want to see how it works for a team like yours first, our customer stories cover what changed after they switched to Marvin.
HeyMarvin does the jobs a custom tool would do. Store your research, answer questions about it, and analyze it, all in one place.
See how Marvin handles migration, integrations, security, and more for your team.
Be the first to know what's new in Marvin.
Schedule a call and learn how to organize, analyze, and act on customer knowledge today.
By submitting your information, you agree to HeyMarvin’s Privacy Policy. You can opt out anytime.
Discover how Marvin can streamline your user research workflow. Explore the quick product tour to see real results in action.
Take the tourBy submitting your information, you agree to HeyMarvin’s Privacy Policy. You can opt out anytime.