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On trial: Is AI Accelerating Research or Flattening Insight?
ON-DEMAND VIRTUAL EVENT
Good research lives in what you observe. The moment you hand your interviews to an LLM, the context disappears and only the transcript remains.
Owen Sanderson calls this "lost in transcription." Prayag Narula isn’t sure the gap is as big as it looks.
Two research leaders. Join us as they debate and discuss one big question:
Do insights still stay rich and layered when AI does the listening — or does synthesis and speed flatten what we worked so hard to find?
What you’ll discover:
- Whether AI gets you "good enough" or just 75% of the way there
- Stories from the field: what a cruise terminal taught a room full of doctors
- Why someone needs to watch the controls when AI is the autopilot
- How to prompt AI in a way that preserves depth
This one’s for market researchers, UX researchers, insights leads, product marketers, and anyone who's quietly wondered whether an AI summary captured what mattered most. Join the debate.
Speaker Spotlight
Owen Sanderson
Owen Sanderson is a design leader, researcher, and strategist with over a decade of experience shaping human-centered innovation across healthcare, technology, and social impact. As Senior Director of Research & Design Strategy at IA Collaborative, he leads multidisciplinary teams and senior client relationships, with prior roles at IDEO, Deloitte, and MaineHealth. His fieldwork spans operating rooms, clinics, startups, and rural communities worldwide. Owen champions contextual, in-person research and analog exploration to uncover transferable experience principles. His current work focuses on human-centered research and AI-enabled systems, ensuring context is treated as essential analytic input. Owen holds degrees from Georgetown University and Tufts University and lives with his family on a small island in Maine.
Prayag Narula
Prayag Narula is co-founder and CEO of Marvin, an AI-native customer insights platform trusted by Fortune 500 companies to better understand their customers. Marvin brings together AI-powered research tools, an intelligent knowledge repository, and agentic AI to help teams connect with their users, learn faster, and make better decisions together.
Prayag has spent his career at the intersection of research, technology, and entrepreneurship. Before Marvin, he co-founded and led LeadGenius. He previously worked as a researcher at the University of Helsinki, studied at UC Berkeley’s School of Information, and published more than a dozen papers on human-computer interaction, user-centered design, and artificial intelligence.
