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ON-DEMAND VIRTUAL EVENT
The Dos and Don'ts of User Research in 2025
Ready to improve your research in the new year?
Twilio research leader Kate Pazoles has lots of ideas for you, based on her many years in consulting before she pivoted to user research.
Fill out the form to hear us discuss and debate topics like...
💡 The kinds of research you should (& should not) be doing
💡 When to use existing research instead of brand-new research to inform your product development lifecycle
💡 Can AI tools really help you think more strategically ?
💡 The #1 skill user researchers need to hone if they want to compete
💡A peek at how all teams at Twilio work together to socialize research and drive a user-centric culture
Speaker Spotlight
Kate Pazoles
Kate Pazoles is a research leader at Twilio, where she partners with product, design and engineering leaders to develop strategic research initiatives.
Drawing on techniques from market research, human-centered design, design thinking and UX, Kate synthesizes data into actionable insights.
With over 10 years of experience managing and executing quantitative and qualitative research, she has deep knowledge of how to ask the right questions, of the right people, to get strategic insights that drive meaningful, measurable change.
Prayag Narula
Prayag Narula is co-founder and CEO of Marvin, an AI-native customer insights platform trusted by Fortune 500 companies to better understand their customers. Marvin brings together AI-powered research tools, an intelligent knowledge repository, and agentic AI to help teams connect with their users, learn faster, and make better decisions together.
Prayag has spent his career at the intersection of research, technology, and entrepreneurship. Before Marvin, he co-founded and led LeadGenius. He previously worked as a researcher at the University of Helsinki, studied at UC Berkeley’s School of Information, and published more than a dozen papers on human-computer interaction, user-centered design, and artificial intelligence.
