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ON-DEMAND VIRTUAL EVENT
Scaling Research Without Losing Its Soul
As organizations grow, the challenge isn’t just running more research. It’s keeping that research strategic, trusted, and human.
In this fireside chat, Daniel Gottlieb (Head of Research Operations, Microsoft's CoreAI) and Prayag Narula (CEO, Marvin) dive into what it takes to scale research across large organizations. You’ll hear how Daniel’s team equips 1,000+ PMs and designers to build products grounded in customer insight without burning out the research team or losing depth.
You’ll learn how research leaders are:
💡 Teaching teams to collect and apply insights responsibly
💡 Balancing democratization with quality and rigor
💡 Connecting research to business outcomes to show strategic impact
💡 Building systems and ops that make researchers force multipliers
💡 Preserving the human side of research in an increasingly AI-driven world
If you’ve ever wondered how to empower your teams without compromising the craft, this session is for you.
Can't join us live? Register anyways and we'll send you the recording after the session.
Speaker Spotlight
Daniel Gottlieb
Daniel Gottlieb is the Head of Research Operations for Microsoft’s CoreAI User Research Group, where he empowers research and product teams to scale insights and put the customer at the center of product decisions. He focuses on creating systems, workshops, and tools that make research accessible while maintaining rigor and strategic impact.
Previously, Daniel earned his PhD in Animal Behavior from the University of California, Davis, and managed research logistics at the Oregon National Primate Research Center. He is passionate about teaching, enabling cross-team collaboration, and amplifying the value of research through thoughtful operations.
Prayag Narula
Prayag Narula is co-founder and CEO of Marvin, an AI-native customer insights platform trusted by Fortune 500 companies to better understand their customers. Marvin brings together AI-powered research tools, an intelligent knowledge repository, and agentic AI to help teams connect with their users, learn faster, and make better decisions together.
Prayag has spent his career at the intersection of research, technology, and entrepreneurship. Before Marvin, he co-founded and led LeadGenius. He previously worked as a researcher at the University of Helsinki, studied at UC Berkeley’s School of Information, and published more than a dozen papers on human-computer interaction, user-centered design, and artificial intelligence.
