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How AI Speeds Up Research Without Putting Your Credibility At Risk
ON-DEMAND VIRTUAL EVENT
AI is rewriting the rules of research, but it isn't replacing what makes the craft valuable. In fact, the best researchers have found that AI can make their work more rigorous than previously possible.
Join Microsoft’s Maryam Maleki, Ph.D., and HeyMarvin CEO Prayag Narula as they reveal how AI takes the heavy lifting out of analysis, scales research beyond what was previously possible, and empowers organizations to uncover insights faster than before.
Key takeaways:
- Using AI allows you to do more while validating findings with greater confidence
- How to analyze thousands of responses without signing off on sloppy work
- Ways to move faster without bending your standards
- Delivering insights to teams quickly while keeping your credibility fully intact
- Get practical ideas you can bring back to your team
Speaker Spotlight
Prayag Narula
Prayag Narula is co-founder and CEO of Marvin, an AI-native customer insights platform trusted by Fortune 500 companies to better understand their customers. Marvin brings together AI-powered research tools, an intelligent knowledge repository, and agentic AI to help teams connect with their users, learn faster, and make better decisions together.
Prayag has spent his career at the intersection of research, technology, and entrepreneurship. Before Marvin, he co-founded and led LeadGenius. He previously worked as a researcher at the University of Helsinki, studied at UC Berkeley’s School of Information, and published more than a dozen papers on human-computer interaction, user-centered design, and artificial intelligence.
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Maryam Maleki, PHD
Maryam Maleki, Ph.D. is a Principal User Researcher at Microsoft, where she leads strategic research on AI-assisted developer experiences and IT workflows across GitHub Copilot and Azure. With a background in Human-Computer Interaction and over 15 years of applied research experience, she specializes in ethnographic and mixed-method approaches to studying emerging technologies in context. Maryam’s recent work explores how generative AI is transforming both user behavior and research practice itself.
