Want to understand what your customers really think and feel? Then you’re in the right place. We’re going to introduce you to qualitative observation. We’ll also cover the different types, benefits, and methods of qualitative research, plus we’ll show you step-by-step how…
Dive into AI Qualitative Data Analysis and learn how this innovative approach can drastically improve your research and decision-making.…
Meticulous user research is your key to success. But is your research methodology telling the full story?…
Ever tried to take meeting notes while someone’s speaking? Difficult to capture everything, isn’t it? Enter transcription software for qualitative research. This software generates…
AI note-takers automate previously manual tasks, freeing up valuable time to focus on deeper analysis. Learn why AI note-takers are quickly becoming an indispensable…
What looks and sounds like feedback but leaves you clueless about how to act? “It’s fine, but not quite.” “This doesn’t feel right.” “Can you make it pop?” These well-meaning phrases disguise…
Usability testing shows how your product surprises (not always in a good way), confuses, or frustrates users. But here’s the bright side: those “wrong” turns are invaluable for improving your product. This…
Ever wonder what someone else is thinking? You’re not alone. Companies obsess about it. They’re constantly trying to decipher what’s going through customers’ minds. Knowing how to do customer research keeps companies’…
Nothing makes users run away faster than poor usability. Confusing workflows, hidden menus, or frustrating features are deal breakers. The problem with users who run? They don’t usually take the time to…
The voice of the customer (VoC) is the loudest. If you listen to it, you’ll cut through assumptions and get to clear product decisions. But without a plan to capture and act…
In the late 1990s, software designer Alan Cooper noticed that teams were designing for faceless users. Cooper gave those users personalities, goals, and quirks, calling them “personas.” He was convinced that this…
If there’s any best context for a codebook, qualitative research would be it. Coding offers a clear organization from which your rich user data will benefit the most. Even when you’re knee-deep…
Henry Ford, the pioneer who made automobiles affordable for middle-class Americans, famously said: “If I had asked people what they wanted, they would have said faster horses.” But that doesn’t mean researching…
Why do we watch product reviews on YouTube? Anyone can look up product specs. We want to know more about people’s real-life experiences. What are their impressions while using a product? A…
Every great product has a story, and UX testing helps you write its chapters. Without it, you risk rolling out features that frustrate users, costing you time, money, and trust. In this…