Want to understand what your customers really think and feel? Then you’re in the right place. We’re going to introduce you to qualitative observation. We’ll also cover the different types, benefits, and methods of qualitative research, plus we’ll show you step-by-step how…
Dive into AI Qualitative Data Analysis and learn how this innovative approach can drastically improve your research and decision-making.…
Meticulous user research is your key to success. But is your research methodology telling the full story?…
Ever tried to take meeting notes while someone’s speaking? Difficult to capture everything, isn’t it? Enter transcription software for qualitative research. This software generates…
Explore why user personas are at the heart of tailor-made user experiences.…
SaaS products live or die on user retention. If people don’t find value fast, they churn. If they’re confused, they cancel. In this article, we’ll show you: With Marvin, you can build…
Great UX is built on solid principles and smart best practices. Principles are the universal truths that guide good design: clarity, consistency, feedback, etc. They don’t change. UX best practices, on the…
Frameworks save you time and help you come back with exactly what you need from your research. This is especially true in VoC research, where qualitative feedback abounds but is often messy.…
The average person needs four hours to transcribe just one hour of audio. Did you just finish a revealing user interview and are itching to share your findings with the team? Maybe…
Does your product feel pulled in too many directions? Are you tired of all those back-and-forth debates or missteps? Do you want to stop struggling to prioritize the right features and align…
What looks and sounds like feedback but leaves you clueless about how to act? “It’s fine, but not quite.” “This doesn’t feel right.” “Can you make it pop?” These well-meaning phrases disguise…
Usability testing shows how your product surprises (not always in a good way), confuses, or frustrates users. But here’s the bright side: those “wrong” turns are invaluable for improving your product. This…
Ever wonder what someone else is thinking? You’re not alone. Companies obsess about it. They’re constantly trying to decipher what’s going through customers’ minds. Knowing how to do customer research keeps companies’…
Nothing makes users run away faster than poor usability. Confusing workflows, hidden menus, or frustrating features are deal breakers. The problem with users who run? They don’t usually take the time to…
The voice of the customer (VoC) is the loudest. If you listen to it, you’ll cut through assumptions and get to clear product decisions. But without a plan to capture and act…