Want to understand what your customers really think and feel? Then you’re in the right place. We’re going to introduce you to qualitative observation. We’ll also cover the different types, benefits, and methods of qualitative research, plus we’ll show you step-by-step how…
Dive into AI Qualitative Data Analysis and learn how this innovative approach can drastically improve your research and decision-making.…
Meticulous user research is your key to success. But is your research methodology telling the full story?…
Ever tried to take meeting notes while someone’s speaking? Difficult to capture everything, isn’t it? Enter transcription software for qualitative research. This software generates…
Explore why user personas are at the heart of tailor-made user experiences.…
In the late 1990s, software designer Alan Cooper noticed that teams were designing for faceless users. Cooper gave those users personalities, goals, and quirks, calling them “personas.” He was convinced that this…
If there’s any best context for a codebook, qualitative research would be it. Coding offers a clear organization from which your rich user data will benefit the most. Even when you’re knee-deep…
Henry Ford, the pioneer who made automobiles affordable for middle-class Americans, famously said: “If I had asked people what they wanted, they would have said faster horses.” But that doesn’t mean researching…
Why do we watch product reviews on YouTube? Anyone can look up product specs. We want to know more about people’s real-life experiences. What are their impressions while using a product? A…
Every great product has a story, and UX testing helps you write its chapters. Without it, you risk rolling out features that frustrate users, costing you time, money, and trust. In this…
While buying something off Amazon, ever scroll straight down to the user reviews? Us too. Before clicking “Buy,” we want to understand people’s real-life experiences with a product. Companies rely on this…
Every click, scroll, or hesitation of your users tells a story about your product. With remote user testing, you get a front-row seat to these stories. You can see your product through…
Research can feel both exhilarating and exhausting. You collect endless notes, quotes, and user insights to gain clarity. But when it comes to making sense of it all? You’re left with heaps…
Look around, and it’s clear – user research has been reshaping economies and industries, becoming the bedrock of business success. A recent study shows that data-driven businesses are 23 times more likely…
Learn about helpful UX metrics and AI technologies that help researchers track them.…